Channel | Direct Marketing | Print

Life Fitness

Digital is the New Workout for Life Fitness

|  by Beth Negus Viveiros

Life Fitness knows that today’s workout routine extends beyond the right treadmill. People looking to get fit want to measure their progress digitally, which is opening a new world of marketing opportunities for the brand.

How Inattention Can Break B2B Brands

|  by Jonathan Paisner

B2B brands that are confusing, misaligned or antiquated don’t get prospects’ attention. Here's why you need to watch your brand closely.

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