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Non-compliance will become pricey: when enforcement actions begin on July 1, 2020, civil penalties could be $2,500 per violation.

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.

McAfee CMO Allison Cerra shares the challenges of promoting and staffing in the cybersecurity space.

Testing creative and calls to action is helping Justworks improve its online lead nurturing and conversion rates.

Eighty-five percent of marketers report a higher ROI with ABM over other marketing initiatives. When driven by strong data, the rewards can be huge.

Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.

The university wanted to create one visual identity, and make sure no matter where in the system an email originated, it had a consistent look and feel.

Brands who get the customer experience equation right reap greater loyalty and increased revenues. Those that fail risk customer defection.

How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.

Companies like GasBuddy that observe email marketing best practices often don’t think blacklisting should be on their worry list. Think again.