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Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.

B2B might not be the first thing that comes to mind when one thinks of Walmart, but the mega retailer is making a major B2B play in India.

Want prospects to see your B2B content? Make sure you have a strong SEO strategy in place.

Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain restaurant B. Good about the challenges of marketing to new dining audiences.

Sales and marketing integration is still often tricky business, but sales development reps can be the bridge bringing the two teams together.

Conversion rate optimization can be applied to both digital and offline marketing. Here's five tips for creating a CRO framework.

It's the mega-crossover everyone has been waiting for: Deadpool, Buffy, Conan O'Brien, the Justice League and more team up in our 2018 Comic-Con International marketing round-up.

Digital marketers know engaging with influencers yields quick results in creating brand awareness. Here's 6 reasons to make it part of your plan.

Voice technology is changing all aspects of marketing. How could smart email improve a brand’s image and boost customer engagement?

Sometimes, a B2B brand withers due to inattention. Occasionally, the message might get lost in translation as a company’s business strategy evolves. In other instances, a B2B brand simply doesn’t age well—and external issues are as much to blame as internal problems.