Channel | Direct Marketing | Print

Was 2019 the year your team pledged to move to a more collaborative, agile marketing approach, testing and iterating new ideas more quickly? You’re not alone.

When determining whether or not to implement AI in a marketing strategy, it's important to understand the risks—and the opportunities.

Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.

Why do "Mean People Suck"? Michael Brenner gives us the scoop about his new book.

Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.

This much is undeniable: What used to be seen as "church and state" separation between brands and hot button issues facing society is now a situation of blurred lines. 

Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives, but why haven’t more brands achieved these heady heights?

Scott Brinker shares why more brands are shifting from a siloed martech approach to one that is more self-service and accessible across the entire organization.

Marketing leaders from John Hancock, Constant Contact and more share why their brands are getting involved in cause marketing.

Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and the changing role of marketing leaders in creating customer experiences.