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Digital
B2B Marketing Transformation Shaped by Metrics and Agility
Execs from top B2B firms like ingredients manufacturer Univar and component provider
Molex discuss the impact of agility and metrics on their organizations. -
Agencies
7 Tips for Promoting Your Marketing Agency
You do great work for your clients, but do you treat your own
marketing agency with the same care and commitment? -
Acquisition
How Attribution Can Lower Customer Acquisition Costs
Both traditional and online-first brands need to look to attribution
measurement to see which channels provide the best marketing ROI. -
Data Driven ROI
ABM: Four Trends to Watch
Many B2B marketers are increasing their investments in account based marketing.
Here’s 4 ABM trends to watch for the second half of 2019. -
Profiles & Campaigns
AT&T Business Speeds to the Future With 5G
For AT&T Business, 5G is the next big thing, and it is using content
featuring everything from medical centers to Batman to bring the tech alive. -
Social
B2B Brands Need to Produce More Content: Vaynerchuk
Marketers need to start producing a lot more relevantcontent, and LinkedIn
is the place they need to be distributing it, says Gary Vaynerchuk. -
Data Driven ROI
5 Strategies For Improving Customer Experience
Optimizing customer experiences in a way that establishes loyalty can be
hard work and requires brands to truly understand their audience. -
Profiles & Campaigns
Arizona State Builds Alumni Affinity
Rather than just bugging them for donations,
Arizona State is using a loyalty app to connect with alumni. -
Facts & Figures
Marketing Spending Getting Outpaced by R&D: Report
Many companies used to spend almost equal amounts on R&D
and marketing, but that number has changed -
Email
Better B2B Email—10 Quick Tips
Could your B2B email campaign use a boost? At Connect to Convert, Mary Hart
shared 10 surefire tips marketers can use to improve their B2B ROI.