Multichannel retailers and established retail brands with a Web presence may have an edge over pure-play e-commerce merchants as the online marketplace develops, according to Safa Rashtchy, managing director of investment firm Piper Jaffray.
Natural search optimization (NSO)—also called search engine optimization, or SEO--is the process of fine-tuning or re-creating the layout, technical platform, and content of a Website to receive as much free visibility as possible
NO ONE'S CLAIMING CLICK FRAUD NEVER HAPPENS, BUT THE LARGE SEARCH ENGINES say bogus ad clicks are a small, manageable problem, caught either before advertisers
SCIENCE SAYS THE ABILITY TO navigate was developed to enable early humans who stumbled on a bountiful berry bush or well-stocked watering hole to find
These days, big brands are turning their attention—and their ad budgets, in growing numbers-- to the power of search marketing, until now a traditional direct-response marketing tool. But staffing-services provider Allegis Group is reversing that trend. In a business category where its prime competitors rely heavily on branding advertising, Allegis is not only marketing exclusively…
Many marketers are treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful. But don’t count online jewelry retailer Ice.com among…
As if online marketers didn’t have enough to think about, in early December 2005 Google snuck a lump of cyber-coal into their stockings in the form of an announcement that it was adding something new to its “Quality Score” measure: an evaluation of advertisers’ search ad landing pages.
As Internet business owners, we are bombarded with advice on how to manage, market and grow our businesses. Because of the sheer volume of information, we are forced to weed through the “need to know” versus the “nice to know.”
An estimated 172 million adult consumers access the Internet, either through connections at home, the office, school, libraries or coffee shops, according to a new poll. The figure marks a 5% increase from last year’s level.
Internet advertising revenues hit a new record of $3.9 billion for the first quarter of 2006, the Interactive Advertising Bureau and PricewaterhouseCoopers announced today.
