Channel | Digital

No firm results to speak of yet about advertisers

The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. But the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in which to…

Big-budget search marketers are entering the search channel, and they’re bringing sophistication in the shape of more intensive use of Web analytics and bid management tools. Those are some of the top-line findings of the latest survey by JupiterResearch of leading company marketers and agencies with responsibility for search marketing.

The Boston Red Sox; “American Idol”; “Lost”; “The Amazing Race”. Wednesday is a busy night on TV! To avoid this viewing traffic jam, I record “Lost” so I can view it another time, minus the ads. During the course of watching these programs, what messages reach me? Which ones resonate? What do I absorb? As…

ANYBODY ELSE AROUND HERE miss Walter Cronkite? How about Huntley and Brinkley, or Harry Reasoner? Or, for that matter, who misses the 7 o'clock network

CLICK-FRAUD TROUBLES HAVE given industrywide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane's Gifts & Collectibles,

What are corporate decision-makers focusing on in information technology? Online security and data protection first, followed at some distance by online

MOST JOB-STAFFING services put marketing dollars into brand advertising. But Allegis Group is running in the other direction, building awareness almost

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