Channel | Digital

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There's no shortage of marketers wanting to help brides prepare for their big day. But what about the grooms? Don't they want the same treatment? Ramin Ramhormozi thinks so. He's developed Groomstand.com, a site that offers personalized gifts for the husband-to-be's best men.

As search marketing grows more hotly competitive, marketers

Big-budget search marketers are entering the search channel, and they’re bringing sophistication in the shape of more intensive use of Web analytics and bid management tools.

Google Inc. will open an office and research center in Michigan, according to reports. The new facility, which will be based in Ann Arbor, should employ up to 1,000 workers within five years.

Very often, people outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses. Putting aside the question of whether that

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Woody Allen once said, “Nine-tenths of success is just showing up.” Marketers should have such a firm grasp of the obvious. Nine-tenths of search success is simply showing up on the right terms.

WHEN E-ZINES first came out, chief marketing officers looked at the reports and were excited about using open rates and click-throughs to measure their

Do you know about Diet Coke and Mentos? It's not the latest weight-loss craze. It's a Mr. Wizard science experiment gone berserk, and it's currently storming