Channel | Digital

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It’s no newsflash that search marketing is reaching out to intersect other forms of advertising and promotion: Just think of Google’s announcement last week that it will start offering coupons in its local search results. Yahoo! too is growing beyond the PC query. Late last week the company announced that it has partnered with go2…

A pair of customer relationship solutions providers announced yesterday that they will now integrate Google search ads into their relationship tracking services, allowing merchants to follow the conversions and leads generated by their pay-per-click Google campaigns.

If ads want to go where the eyeballs are, Chicago-based Feedburner is betting that they

Yahoo!

In a move that underscores the link between online research and offline shopping, Google will offer printable coupons for selected searches on its Google Maps feature.

In a move that underscores the link between online research and offline shopping, Google will offer printable coupons for selected searches on its Google Maps feature.

CEO Eric Schmidt told an audience of search advertisers that his company's business model of selling targeted ads at auction can make the transition to other online and offline media -- including radio and perhaps television.

Eric Schmidt, Google CEO, is betting that advertising will be a hit on the Internet even beyond search. That’s why his company has launched a flock of new ad initiatives in the last two weeks, he told an audience at this year’s Search Engine Strategies meeting in San Jose CA.