Digital
-
Digital
Click Fraud: Energizer Bunny of Search Headaches
Anyone who thought click fraud could be solved with a blanket settlement, take a step forward. Not so fast, Google.
-
Digital
Radiator.com Boiling over Bum Clicks
The current click fraud wrangles have given industry-wide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane
-
-
Digital
Big Changes at Yahoo!, Big Commitments from Microsoft
It’s been a big week for two of the Big Three search engines. On May 4, Microsoft held its annual MSN Strategic Account Summit in Redmond WA, where Microsoft CEO Steve Ballmer reaffirmed plans to spend $1.1 billion in research and development on MSN in the fiscal year that starts this July—twice the amount the company spent last year.
-
Digital
Shopping with a Wiki Touch
How do you follow an act like building an online advertising network, running it for 10 years and selling it to investors for $1.1 billion? If you
-
Digital
Visualize, then Optimize
Search engine optimization (SEO) can be a contradictory combination of science and intuition. On the one hand, as often practiced by professionals, it assesses the relevance of a Web page to a keyword in terms of measurable, concrete factors such as keyword density and backlink counts. On the other hand, the values assigned to those factors (What keyword density is required? How many backlinks?) can be loose. Often, they’re derived from an optimizer’s general past experience with other keywords on other search engines. In other words, those hard-and-fast rules turn out often to be indefinite rules of thumb instead.
-
Digital
If You Build It, They Will Come… If You Attract Them
Even the best Website content cannot provide brand-building value if no one reads it. So marketers invest in ways to generate qualified traffic to their sites, using television, print, and other online and offline efforts.
-
-
Digital
Watson Offers Hands-Free Search of the Web and Beyond
In the search for the next big thing in search, a number of developers are poking around in contextual search, designing software applications that can look at the document on your computer screen, figure out its meaning and significance, and then go get other documents that are related to it but that you might not have known about