CRM Providers Add Search Management to Toolkits
A pair of customer relationship solutions providers announced yesterday that they will now integrate Google search ads into their relationship tracking services, allowing merchants to follow the conversions and leads generated by their pay-per-click Google campaigns.
Salesforce.com announced that it will integrate Google AdWords into its other Web-based business applications, giving users insight into the lifecycle of a search marketing campaign from creation and placement of ads through deal closings and the measurement of return on investment. Search data collected in a Salesforce database can be analyzed to discover the most productive Google keywords.
The ability to correlate ad clicks with leads, sales and other types of conversions came with Salesforce
