Channel | Digital

Microsoft Corp. plans to soon deliver pay-per-call Internet search-generated advertising directly via cell phones and other types of mobile devices.

Performance-based marketing-services firm Think Partnership is expected today to formally announce a piece of technology that enables online merchants to automatically send e-mail offers to people who have abandoned shopping carts on their sites.

I'm excited to say the results are just back from our second annual eye-tracking study of major search engines.

Yahoo! has launched a test program delivering pay-per-click ads on searches done over the Yahoo! Mobile Web service in the U.S. and the U.K.

More than 38% of online retailers say they'll start their holiday marketing earlier this year, to accommodate early-bird demand from shoppers, according to a study of the online holiday shopping mood from BizRate Research.

Ad Infuse has teamed up with Mondo Media to add greater personalization and segmentation capabilities to podcast advertising.

Search engine Ask.com continued its drive for a slot in the first rank of pay-per-click properties this week with the launch of an updated version of its advertising platform, offering more management tools for ad campaigns and more real estate on its results pages and related IAC Web sites.

Onvia Software was facing a challenge in its search marketing: It was working too well. Faced with a requirement to cut acuisition costs, onvia also faced the problem of deciding which campaigns produced the hottest leads, then losing the underperformers.

Video is big on the Internet, and particularly consumer-generated video. But so far, agreement over how to profit from it through advertising is not. Video hosting platform VideoEgg may have come up with one part of the answer: permission-based ads that advertisers don't pay for until a user sees them.

Search engine Ask.com continued its drive for a slot in the first rank of pay-per-click properties yesterday with the launch of an updated version of its advertising platform, offering more management tools for ad campaigns and more real estate on its results pages.