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Ad Infuse, Mondo Media Team on Podcast Ads

Ad Infuse, Mondo Media Team on Podcast Ads

Posted on October 5, 2006 by Chief Marketer Staff

Ad Infuse has teamed up with Mondo Media to add greater personalization and segmentation capabilities to podcast advertising.

Using Ad Infuse’s new technology, advertisers can insert 15- to 30-second video commercials prior to each animated short in the Mondo Mini Shows Podcast Network, a compilation of independent animations.

The two companies are currently testing ads for seven clients in five different categories, from retail, to gaming, to consumer technology.

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