Channel | Demand Gen

Here's three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan.

Marketing communications is critical. What you say and why, where & when you say it represents some of your most valuable intellectual property.

How can you engage these potential buyers and turn them into loyal customers? Join us for a free live webinar where we’ll reveal “13 Surprising Brain Science Secrets That Drive Response”

Content marketing gives prospects an opportunity to raise their hands and say they’re interested. Aligning content with personas can provide the right context.

How can you make sure your marketing strategy is paying off and driving new business?

Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.

If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue

Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don't convert.

Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March 9.

Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.