Channel | Demand Gen

In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential

Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.

A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report.

In today’s challenging economic climate, truck owners are interested in the total cost of truck ownership, not just singular elements like mileage.

Vertical social networks that target a specific professional niche can be a great way for buyers and sellers to connect and start a conversation.

Social media plays a substantial role in content distribution, but using social stats as your primary content marketing metrics can be misleading.

Is a company's longevity something that should be emphasized in branding?

Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do?

Automated content marketing for social media is helping FordDirect engage Millennials in the market for new cars.

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.