Experian on Improving Email Marketing ROI
A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.
A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.
IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.
FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she's doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.
Should location really be at the center of your mobile targeting and media delivery strategy?
USG's fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.
How have your customers changed and how have you responded?
Location based data is paving the way for innovation in marketing on a local basis.
Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display
To make the decision on whether to outsource or DIY aspects of lead generation, let’s look at the pros and cons.
Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.
Click here to view the 2023 winners!