Channel | Agencies

Want to keep your best employees happy? As the possibility of recession draws nearer, keep these three marketing employment trends in mind.

A strong presentation bridges the gap between a creative’s vision and a client’s perception and can lead to buy-in or outright dismissal.

From local Texas propane councils to major brands like Groupon, Father’s Day is a big time of year for brand activations.

Just 10 percent of CMOs feel confident they will be able to reach their customer engagement and revenue goals as audiences seek more localized, personalized experiences.

You do great work for your clients, but do you treat your own marketing agency with the same care and commitment?

For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.

Brands looking to spend their festival marketing dollars at Woodstock 50 this summer will need to invest elsewhere.

CMO Shannon Keller plans to move True Food Kitchen forward through strategic brand initiatives, partnerships, events and innovative programs.

Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.

Wondering what makes a branding agency worth hiring? These seven simple questions to ask a prospective partner can help you pick the right agency to bring your brand to life.