Channel | Acquisition

Cadillac Launches Film Contest with Be Cool

|  by Chief Marketer Staff

Cadillac is running a national contest designed to increase consumer awareness of the brand's new V-Series, and has partnered with the cast of MGM Pictures' Be Cool to promote it. The contest, which calls for aspiring filmmakers to submit a five-second ...

AMC Sending VIP To Hollywood

|  by Chief Marketer Staff

Cable network AMC is running a sweepstakes as part of its initiative to highlight the Oscar season. The grand prize winner of the AMC VIP Sweepstakes will fly to Hollywood during Oscar weekend and be treated like celebrity royalty, with a cadre of ...

Loews’ Sweep Shares Celebrity Fortune

|  by Chief Marketer Staff

Loews Cineplex Entertainment Corp. is letting moviegoers in on the red carpet fun through a new sweepstakes tied into the Academy Awards for a chance to win $100,000 and other prizes via a watch and win element. Consumers can enter the Their Fame, Your ...

CPA Game Turns Students into Detectives

|  by Chief Marketer Staff

College students play detectives for the second year as the American Institute of Certified Public Accountants repeats its Catch Me If You Can campaign. Students solve crimes online for cash The online and on-campus effort encourages business majors ...

HBO Promotes Lackawanna Sweeps

|  by Chief Marketer Staff

In celebration of Black History Month, HBO is touting an online sweepstakes tied into the upcoming release of its Lackawanna Blues film. The film Lackawanna Blues tells the coming-of-age story about a woman who built a community and circumvented ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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