Channel | Acquisition

General Mills is dressing up the iconic Pillsbury Bake-Off with a new designer apron and an online sweepstakes.

Travelers Advantage is giving consumers a reason to celebrate its 20th anniversary, with a sweepstakes for a chance to win a trip to Italy.

Energy drink maker Bookoo Beverages, Inc. has launched a sweepstakes campaign linked to this summer's X Games.

Bissell is kicking off 2006 with a new sweepstakes giving consumers to a chance to win a wine lovers' getaway in Napa Valley.

Posing the question What would you Ban? to teenagers can elicit plenty of candid responses. Some 4,000, in fact, for Ban deodorant, which ran a contest

Ford Motor Co. has launched a custom designed Web site for its Lincoln brand, targeting urban consumers with help from former basketball great Magic Johnson. The goal is to connect with urban consumers in an engaging and relevant way as part of a larger strategy to reach the urban market.

Guinness Draught has teamed with ESPN for a holiday promo that drives consumers online to rank the dynasties of ESPN's new sports show Pardon the Interruption.

Club Mom this week wraps up its month-long online sweepstakes with Godiva Chocolatier.

Mazola has already convinced 50,000 Hispanics to sample its corn oil, with an online sweepstakes and on-air cameo on Sabado Gigante. ACH Food Cos. is nearing the end of its Switch & Get Rich sweepstakes that encourages Hispanics to try Mazola ...

Subway restaurants are helping consumers with their New Year's resolutions to diet after the holidays, kicking off its first-ever resolution hotline with Subway spokesperson and weight-loss guru Jared Fogelman.