Channel | Acquisition

PayPal, an online payment service, has unveiled its first consumer promotion awarding new and old customers who activate PayPal Mobile accounts with cash prizes.

Newcastle Brown Ale is out with a contest that gives the winner tickets to a variety of music events and the assignment of reporting on a blog about each event.

Nestlé USA's latest sweepstakes will use an in-pack ticket to name a new Willy Wonka.

Columbia Pictures is using a new tool to build excitement over its new movie—the BlackBerry.

Subway restaurants dress up their kids marketing this summer through two promotions with Vans.

Toymaker Bandai America, Inc. is calling on kid filmmakers and Power Rangers fans, alike, to create short movies for a chance to win a $5,000 scholarship.

Marketers have returned in full force to activate various sponsorships around National Hockey League (NHL) events, dangling sweepstakes prizes and other perks to keep loyal fans buzzing.

Calling all gamers: Nintendo and AOL.com are on a mission to give one video-game playing consumer the ultimate opportunity to be the first in the world to play Nintendo's next home console system, Revolution.

Wm. Wrigley Jr. Co. is running a poker-themed collect-and-win game across five gum brands, dangling a grand prize of $250,000.

The Upper Deck Co., a trading card company, has launched its first rewards program for kids. The program gives kids points for cards purchased in the company's Major League Baseball line of products.