Bandai America Launches Power Rangers Film Contest
Toymaker Bandai America, Inc. is calling on kid filmmakers and Power Rangers fans, alike, to create short movies for a chance to win a $5,000 scholarship.
Under the What Happens Next? contest, the Cypress, CA-based toy manufacturer is seeking video tapes no longer than two minutes or up to 10 photos from kids that show Power Rangers Mystic Force toys in action. The contest asks fans to use their imagination to craft a conclusion to a cliffhanger battle scene featured on GetPowerized.com.
The featured scene shows the classic story of good versus evil with the Power Rangers Mystic Force action figures and vehicles battling attacking evil space aliens.
At the end of each month during the promotional period, fans can vote for their favorite entry online. Each vote qualifies visitors for a chance to win a Power Rangers DVD or other prizes. Consumers can vote on the top three entries each month. The top entry will move on to the final judging round where one grand-prize winner will receive a $5,000 scholarship; 50 first-prize winners each month (150 in all) will receive a $20 Visa gift card.
Bandai America initially launched the Web site in February to build excitement around its new toy line during Toy Fair in New York. Also on the site, consumers can also download a $2 coupon off Power Ranger toys.
The contest is open to consumers under eight and runs through June 30. Online materials support. Marketing Drive Worldwide, Irvine, CA, handles.
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