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  • WWE Raw Crosses Over to the Upside Down on Netflix

    It’s been a year since WWE and Netflix inked a deal to air “Raw” exclusively on the streamer. To celebrate the milestone, WWE and Netflix put on a “Stranger Things”-themed extravaganza on Raw.

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  • The Rise of the CES Creator Space—and What It Means for PR

    In these videos creators and CES administrators shared what it was like to be inside the space—from hands-on experiences to candid conversations and the energy of a community gaining a louder voice at one of tech’s biggest stages.

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  • The Web’s Traffic Is Collapsing. Why The Security Blind Spot In CTV And In-App Is Ad Tech’s True Crisis

    The speed of this AI-driven pivot—with campaigns running at warp speed—is creating new, severe regulatory pressure. The old way of thinking about risk is officially dead.

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  • Streaming Insights, Smarter CTV

    Roku released its annual Roku Rewind, a breakdown of the biggest streaming trends of the year. Sarah Harms, VP of Advertising Marketing and Measurement at Roku, breaks it down. What were the biggest surprises in this year’s report? It was not long ago that marketers worried that TV audiences would become increasingly difficult to reach […]

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  • The Next Era of OOH

    What’s next for out-of-home advertising? From the rise of user-generated content to the impact of sports, creativity, and measurement, Lucy Markowitz, SVP and GM, U.S. Marketplace at Vistar Media, shares what she sees on the horizon. What do you predict for OOH creative in 2026? AI will transition from a phase of experimentation to implementation. […]

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  • In the Wild: BravoCon Returns to Vegas

    NBCUniversal’s BravoCon took over the Caesars Forum in Las Vegas from Nov. 14-16, putting on a three-day superfan experience that showcased Bravo’s diverse reality programming through panels, activations, parties, photo ops and more.

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  • The Untold ROI of Investing in Women’s Sports

    2024 is the year for advertisers to capitalize on the growing momentum of women’s sports, unlocking untapped potential and maximizing spend in a rapidly expanding market. Natasha Sinagoga, VP of Local Sales at Ampersand, offers her insights on the opportunities for marketers who want to play ball. As the spotlight intensifies on women’s sports, the […]

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