Social Media & SEO
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Media Relations
Friday Is the New Monday: Just Ask RealSense’s 500 Headlines
Bospar understood releasing news on a Friday, especially in the middle of the summer, is traditionally avoided at all costs. But the agency felt RealSense’s story’s news value—and the embargoed media outreach—was strong enough to carry the moment.
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Digital & Technology
Why LinkedIn Opening the API Is a Game-Changer for Executive Influence
With LinkedIn’s newly launched open API for personal profiles, which recently rolled out globally, communications teams can now unlock faster, more accurate and actionable insights.
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Corporate Social Responsibility
PR Roundup: Sony’s Sustainability, AI Summary Crisis, Top 50 Creator-Journalists
This week’s PR Roundup looks at what communicators can learn from Sony’s public pledge for product sustainability, a new list honoring the top 50 independent creator-journalists and the continuing problem of AI summary results for the news industry and earned media.
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Crisis Management
Coldplay Conundrum: Fallout From That Viral Concert Video
You may not expect your CEO and head of HR to be caught on a jumbotron at a Coldplay concert seemingly having an affair, shown through a viral video, but that’s exactly what crisis is—expecting the unexpected.
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Digital & Technology
When AI Owns the Summary, PR Must Own the Story: Thought Leadership in an AI World
Brands that once relied on bylines, interviews and expert commentary to shape reputation now face a new challenge: how to maintain their voice and protect intellectual property in a world where an AI summary decides what gets seen, cited and remembered.
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Social Media & SEO
Bob’s Discount Furniture CMO Dishes on Social-First Reality TV Series
Bob’s Discount Furniture’s CMO Steve Nesle shares why he’s betting on entertainment content—where the brand marketing is subtle.
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Branding/Marketing
PR Roundup: Elmo Hacked, Reputation Risk in Europe, Clueless Is Back
This week’s PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.
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Crisis Management
When Minutes Matter: The New Rules of Brand Defense for Revolve, Poppi and More
In an era where every brand will inevitably weather some form of social media storm, including Poppi and Revolve, conventional approaches simply cannot keep pace. How can organizations respond with sufficient speed and authenticity while still building lasting business value?
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Digital & Technology
Duolingo Social Media Secrets: Let Your Comments Section Be Your Marketing Brief
Monica Earle, PR Director at Duolingo, breaks down what set the brand apart on social media platforms like TikTok and Instagram.
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Social Media & SEO
Survey: Gen Z Is Trading Traditional Social Media for Community-First Channels
According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on social networks in 2025.
