Social Media & SEO
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Digital & Technology
The Shifting B2B Social Media Landscape: Trends, Challenges, and Opportunities
The social media world is a turbulent place, and a difficult one for B2B PR pros to navigate, but the payoff is well worth it for those that can adapt their strategies.
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Digital & Technology
PR Roundup: Economic Blackout, AI Improving, Oscars on Social
This week’s PR Roundup looks at how to the 24-Hour Economic Blackout went viral from a grassroots level, how AI is improving productivity for comms, and Sprout Social’s social listening platform for the Oscars.
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Social
Social, BNPL Apps Rival Search Engines for Product Discovery
Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, according to adMarketplace’s “State of Search in 2025.”
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Digital & Technology
5 PR Tips for Using Bluesky and RedNote
Platforms rise and fall, but one thing remains: people crave connection. Whether you’re testing Bluesky, RedNote, or the next breakout platform, remember: your audience follows relationships, not logos.
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Campaigns
Aspercreme CMO on Myth-Busting ‘Act Your Age’ Campaign Targeting Boomers
“Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers.
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AI
How to Optimize Early-Stage LLM Search for B2B SEO
As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. Here are key insights into how B2B brands can optimize their content to appear in AI-generated results.
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Branding/Marketing
PR Roundup: The News and Employee Wellness, Waffle House’s Announcement, Super Bowl Trends
This week’s PR Roundup looks at ways to interact with employees during times of uncertainty and stress, how Waffle House can be seen as an example for price-increase communications, and what brands are leading the social media conversation before the Super Bowl.
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Branding/Marketing
PR Roundup: Dimon’s Gaffe, Distrusting Meta, How to Do Trend Reports
This PR Roundup looks at JP Morgan Chase CEO Jamie Dimon’s flip flop on tariffs heard around the world, Meta’s Instagram follow/unfollow crisis, and how to get the right attention from trend and insights reports.
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Digital & Technology
How Duolingo Entered the TikTok Ban Conversation Through a PR-Social Collab
As the potential TikTok ban came to a head last weekend, press coverage and social comments about the adoption of Chinese social media app Xiaohongshu (referred to as RedNote in the U.S.) took off. Duolingo, a language-learning brand known for viral humor and cultural relevance, saw an opportunity to join the conversation.
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Crisis Management
PR Roundup: RedNote Migration, Viral Cringe, DEI Pressures and Anniversaries
This week’s PR Roundup looks at the migration to RedNote, consumers’ distaste for trend posts, how companies are responding to DEI pressure and a unique anniversary celebration.
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