Social Media & SEO Archives - Page 2 of 15

LinkedIn Algorithm Success: What Content Works?

At a recent PRNEWS event, Aneesh Lal, founder of The Wishly Group, an independent agency specializing in the B2B Creator economy, spoke about the LinkedIn algorithm and how content type choices can be impacted on almost a weekly basis. The session, dubbed “Creator-led Content: How Leaders Can Benefit,” was part of the PRNEWS Pro workshop […]

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Branding/Marketing

PRNEWS Reveals the 2025 Platinum Awards Shortlist

We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.

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Branding/Marketing

PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges

This week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift might as well be named a fifth element. Everything that woman touches turns to marketing gold. You have air, fire, […]

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Branding/Marketing

Superman Just Needs a Good Publicist

In the most recent Superman film, smart PR strategy could have helped the Man of Steel.

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Digital & Technology

Podcast Perfection: Top Tips for Great Audio and Video Quality

Learn how to be a great podcast guest on video and audio with Christine Baratta, Director of The Situation Room Studios and Editorial Content at the Global Situation Room.

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Branding/Marketing

Thought Leadership on Video: Where Execs Need to Show Up Now

In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.

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Digital

Tinuiti Report: Q2 Ad Spend Uncovers Opportunities for Brands in Digital Marketplaces

Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses increased their advertising spend across major digital platforms during the Q2 of this year.

Digital & Technology

Influencer Q&A: Tracking ROI, Avoiding Pitfalls, and Knowing When to Walk Away

In a wide-ranging audience Q&A, experts Davitha Tiller of HAVAS and Molly Soloff of Derris, broke down the complexities of influencer marketing for PR—from measuring ROI and sourcing talent to negotiating contracts and evaluating long-term partnerships.

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Social

System1-TikTok Study: Branding Elements and Creator-led Content Improve Short-form Video Ads

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for brand building and conversion, according to new research from System1 and TikTok.

Branding/Marketing

PR Roundup: Silence from American Eagle, AI Models in Vogue, USPS and Pantone Team Up

This week’s PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former’s big 250th birthday.

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