Social Media & SEO
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Branding/Marketing
Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases
Viral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.
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Branding/Marketing
Burger King’s Left-handed Whopper and Other April Fools Fails to Learn From
Think deeply about the potential impact to an audience. Not all April Fools brand jokes are good ones.
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Social
Differin Bets Big on Roblox to Meet Gen Alpha and Gen Z Consumers
To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here’s the marketing plan.
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Branding/Marketing
PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons
This week’s PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.
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Branding/Marketing
PR Roundup: OPM PR Leader Caught Shilling, Trust in AI Increasing, Guinness Celebrates People
This week’s PR Roundup looks at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness is connecting with consumers for its latest St. Patrick’s Day campaign.
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Social
Consumer App and Online Usage: TikTok, Facebook, Threads, Search
TikTok’s hold on U.S. consumers is a key finding from Meltwater’s U.S. Digital 2025 report. It topped the lists for greatest consumer spend, average time spent per user and average number of monthly sessions.
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Digital & Technology
The Shifting B2B Social Media Landscape: Trends, Challenges, and Opportunities
The social media world is a turbulent place, and a difficult one for B2B PR pros to navigate, but the payoff is well worth it for those that can adapt their strategies.
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Digital & Technology
PR Roundup: Economic Blackout, AI Improving, Oscars on Social
This week’s PR Roundup looks at how to the 24-Hour Economic Blackout went viral from a grassroots level, how AI is improving productivity for comms, and Sprout Social’s social listening platform for the Oscars.
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Social
Social, BNPL Apps Rival Search Engines for Product Discovery
Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, according to adMarketplace’s “State of Search in 2025.”
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Digital & Technology
5 PR Tips for Using Bluesky and RedNote
Platforms rise and fall, but one thing remains: people crave connection. Whether you’re testing Bluesky, RedNote, or the next breakout platform, remember: your audience follows relationships, not logos.
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