Profiles & Campaigns

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  Campaigns

  The Honest Kitchen CMO on the First Full-Funnel Marketing Campaign for the Pet Food Brand

  The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase.

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  Branding/Marketing

  Unilever CMO on Creating Demand Through a ‘Culture to Cart’ Approach  

  The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here’s a look at her “culture-to-cart” approach.