Loyalty Marketing
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Loyalty Marketing
How Premium Nonalcoholic Beer Brand Bero Is Using Loyalty to Build Lifetime Value
For premium nonalcoholic beer brand Bero, which is co-founded by “Spiderman” actor Tom Holland, loyalty is a core tenant to its marketing strategy
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Influencer Marketing
Gen Z and the Marketing Funnel: Try Nonlinear and RTBs [Reasons to Believe]
Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z.
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Marketers
Beyond the Price Tag: What Netflix’s Latest Increase Reveals About Subscription Value
Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. At the same time, it hit record subscriber numbers. This seemingly contradictory dynamic of rising prices and accelerating growth offers valuable insights for subscription businesses navigating their own pricing strategies.
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Acquisition
Marketing Tips for Small Businesses: Strategies to Win This Holiday Season
A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help make the most of it.
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Email
Navigating the FTC’s Click-to-Cancel Rule: What Marketers Need to Know
The FTC’s “click-to-cancel” feature aims to make the subscription cancellation process easier for consumers. Here’s how marketers can meet the new rules while still building trust.
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Loyalty Marketing
Lowe’s CMO on New Loyalty Program and Driving Incrementality
According to Lowe’s CMO Jennifer Wilson, the brand is leaning into a fledgling loyalty program and demonstrating value with new perks.
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Loyalty Marketing
McDonald’s U.S. Chief Marketing & Experience Officer on Driving Culture and Commerce
How McDonald’s has transformed its marketing organization, from launching a loyalty program to revamping its data infrastructure.
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Loyalty Marketing
How to Assess the Effectiveness of Your Loyalty Program
Five steps to increasing brand loyalty and love.
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Loyalty Marketing
Five Ways to Level-Up Marketing for Subscription-Based Businesses
Five takeaways for businesses that rely on subscriptions as a key source of revenue.
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Loyalty Marketing
Study: Non-Tiered Loyalty Programs Are More Profitable Than Expected
A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.
