Digital & Technology Archives

AI Bots: Identifying and Defending Your Brand

In this clip, Mary Beth Levin, Manager, Social Strategy and Analytics at the United States Postal Service explains how to identify bots on social media and through influencer partnerships, as well as how to protect your brand when the bots turn against you.

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Digital & Technology

Value Over Virality: How to Guide Clients Towards Lasting Impact In The Early AI Age

Chasing trends without a deeper strategy still carries real risk, and trending is not the same as winning.

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Branding/Marketing

LinkedIn Algorithm Success: What Content Works?

At a recent PRNEWS event, Aneesh Lal, founder of The Wishly Group, an independent agency specializing in the B2B Creator economy, spoke about the LinkedIn algorithm and how content type choices can be impacted on almost a weekly basis. The session, dubbed “Creator-led Content: How Leaders Can Benefit,” was part of the PRNEWS Pro workshop […]

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Branding/Marketing

PRNEWS Reveals the 2025 Platinum Awards Shortlist

We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.

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Branding/Marketing

PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges

This week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift might as well be named a fifth element. Everything that woman touches turns to marketing gold. You have air, fire, […]

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Digital & Technology

Podcast Perfection: Top Tips for Great Audio and Video Quality

Learn how to be a great podcast guest on video and audio with Christine Baratta, Director of The Situation Room Studios and Editorial Content at the Global Situation Room.

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Branding/Marketing

Thought Leadership on Video: Where Execs Need to Show Up Now

In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.

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Digital & Technology

Influencer Q&A: Tracking ROI, Avoiding Pitfalls, and Knowing When to Walk Away

In a wide-ranging audience Q&A, experts Davitha Tiller of HAVAS and Molly Soloff of Derris, broke down the complexities of influencer marketing for PR—from measuring ROI and sourcing talent to negotiating contracts and evaluating long-term partnerships.

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Digital & Technology

Barcelona Principles 4.0: Reinventing PR Measurement for a New Era

The Barcelona Principles 4.0 mark a turning point—not just in how PR practitioners measure communications, but in how we define its value.

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Digital & Technology

Why LinkedIn Opening the API Is a Game-Changer for Executive Influence

With LinkedIn’s newly launched open API for personal profiles, which recently rolled out globally, communications teams can now unlock faster, more accurate and actionable insights.

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