Digital & Technology
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Campaigns
Education Platform Pearson Uses AI To Rewrite Its Past
Pearson is trying to outrun its past. For many people, the education brand reminds them of a logo on the back of a high school chemistry textbook. But the company sees itself as a lifelong learning partner spanning schools, universities, vocational training and the workplace. And Pearson wants to shift the audience’s perception. Pearson’s first […]
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Digital & Technology
From Soundbite to Story: Media Training for New Media
Video and long-form audio content isn’t just where audiences are, it’s increasingly where AI systems go to learn what your spokespeople stand for.
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Digital & Technology
How AI Deep Research Is Transforming PR: From Media Landscape Analysis to Campaign Planning
Discover practical PR strategies with deep research. Analyze media landscapes, find journalist feeds, research PR opportunities and prepare content.
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Digital & Technology
AI May Speed Up PR Teams, but Does it Make Them More Productive?
More than 80% of companies saw no noticeable productivity gains despite widespread AI adoption, per a recent National Bureau of Economic Research survey.
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Branding/Marketing
PR Roundup: Target Targets Families, White House Reframes Deportation, AI and CEO Trust
From Target’s bid to win back skeptical shoppers, to the White House’s quiet attempt to reframe one of its signature policies, to what actually builds credibility in the AI era—this week offered a masterclass in how brands and institutions communicate under pressure.
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Shopper/Retail
Beauty Brand Clarins Rolls Out U.S. Mobile App to Assist Shoppers In-Store
Roughly a decade after discontinuing its first mobile app, beauty brand Clarin has tried again with a successful UK rollout and U.S. launch. The new app assists shoppers in-store, provides access to AI features and supports its growing subscription business.
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Digital & Technology
Take Control of AI in Your Organization: A PR Leader’s Guide to Governance Done Right
Discover practical steps for implementing AI governance immediately. We explore mapping your AI footprint, creating digestible guides, vetting vendors and ensuring transparent disclosure for a cohesive organizational strategy.
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Corporate Social Responsibility
Anthropic Walked the Walk
The refusal of Anthropic to waiver under political pressure and compromise its AI safeguards can lead to improved employee morale, increased productivity, attracting and retaining talent, gaining news business and engendering trust.
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Corporate Social Responsibility
PR Roundup: Claude’s Crash Course, McDonald’s CEO Goes Viral and Why Sustainability Messaging Still Matters
PR Roundup covers Anthropic’s Claude buckling under the weight of its own viral moment, the McDonald’s CEO trying to sell America on a new burger, and a new conscious consumerism report quietly dismantles the narrative that sustainability is dead
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Digital & Technology
Beyond the One-Off: How Brands Are Playing the Long Game in Virtual Worlds
Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.
