Digital & Technology
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Branding/Marketing
PRNEWS Live: TikTok and AI Fuel 2025’s Fastest Growing Brands, Morning Consult Finds
PRNEWS sat down with Morning Consult for an inside look at its latest Fastest Growing Brands report. The discussion provides PR pros with information regarding Gen Z and traditional media consumption, tips for earned media in the era of AI, and the big impact of TikTok.
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Digital & Technology
What to Do When Clients Ask: “Can We Use ChatGPT for This?”
The next time a client asks, “Can we use ChatGPT for this?” Don’t just answer yes or no. Show them how it can fit into a strategy only you can deliver.
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Digital & Technology
How a PR Team Used AI to Scale Smartly, Thrive and Achieve a 5X ROI in 10 Days
AI is a readymade solution for scaling. For the price of a ChatGPT subscription, the firm expanded capacity immediately in a way that could also easily cut back without impacting the team.
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Digital & Technology
3 Reasons Your Executive Isn’t Breaking Through on LinkedIn—and What to Do About It
LinkedIn is a great place to break business news. But the facts are only half the story. If your executives are sounding more like a press release than like the unique human they are, it’s time for a refresh.
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Digital & Technology
PRSA Updates AI Ethics Guidelines for 2025: What PR Pros Need to Know
What makes this updated guidance on AI ethics different is its shift in perspective. The PRSA document reframes PR pros as active governors of AI adoption rather than cautious users.
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Crisis Management
Truth, Trust and Tech: Key Takeaways from PRSA ICON 2025
2025 PRSA ICON gathered comms professionals, educators and students to explore themes on impactful storytelling, industry ethics, leadership and reputation in polarized times, and the effect of technology on the profession.
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Crisis Management
AI Crises on the Rise: How Brands Can Stay Transparent and True to Their Values
Learn how to navigate AI crisis challenges by focusing on transparency and aligning AI use with brand values.
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Demand Gen
The Four Forces Redefining Inbound Marketing in 2026
These four big forces are redefining what successful inbound marketing will look like in 2026.
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Digital & Technology
From Data to Distinction: How AI Redefines Media Intelligence
AI excels at the “what,” undoubtedly, but still struggles with the “why” and “what’s next when it comes to utilizing media intelligence.
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Crisis Management
AI Sentiment Analysis: Is Your Brand Being Misrepresented?
Michael Brito, Global Head of Data + Intelligence at Zeno Group, discusses how AI’s interpretation of sentiment doesn’t always mirror the original source, potentially amplifying negative viewpoints.
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