Demand Gen

• 

  Acquisition

  Connecting With Millennials Requires a New Approach

  Engaging with Millennials requires both B2B and B2C marketers to be available and authentic in all channels.

• 

  Acquisition

  Generating Better Reports for Lead Gen Feedback

  Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress – there’s still hope!

• 

  Demand Gen

  Cross-Channel Attribution Trends

  Cross-channel attribution is helping brands track marketing and media efforts more accurately and helping to show how they impact overall business.

• 

  Demand Gen

  Lead Generation Challenges

  Marketers focused on generating leads are facing increased challenges in the mobile age, and coming on too strong can turn customers off before they even learn what you have to offer.