Marketers focused on generating leads are facing increased challenges in the mobile age, and coming on too strong can turn customers off before they even learn what you have to offer.
This Entrepreneur story from Launch & Hustle founder Brett Relander focuses in on why customers are
reluctant to share their information with brands.
“Far too often marketers attempt to lure prospects into providing their email address or other contact information too quickly. Consumers today are naturally wary. When developing a lead generation campaign, it should always be kept in mind that your prospect may be interested in the content you provide, but they are not quite ready to enter a long-term relationship,” Relander says.
Check out the full story here to learn more on ways to engage potential customers and to avoid scaring them off too early.
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