Campaigns
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Marketers
The Sweet Strategy Behind Busy Bee Honey’s Unexpected Blue Makeover
Baby blue probably isn’t a color most shoppers expect to see in the honey aisle at their local supermarket. But that dissonance is exactly why Barkman Honey chose that color for its newly rebranded Busy Bee Raw Honey packaging, which first hit stores in September.
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Campaigns
Owlet Shares Marketing Strategy For New Camera and Lessons Learned from Previous Overspending
Owlet’s top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned when it shut off Google search ads.
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Shopper/Retail
Vktry’s Marketing Grows Up with First National TV Ad Campaign
Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to the next level after years of growth from social media videos.
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Social
Social App BeReal Launches Stateside Marketing Push to Counter ‘Doom Scrolling’
To counter the growing entrenchment of AI in social media and daily life, platform BeReal decided now was the right time for a stateside marketing push.
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Influencer Marketing
Not Just for the Big Leagues: NIL Scores for Marketers of Every Size
If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of more affordable options for brands.
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Influencer Marketing
True Religion CMO Shares Marketing Secrets Behind Doubling the Business
True Religion CMO Kristen D’Arcy discusses the brand’s holiday campaign and the power of upper funnel marketing.
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Campaigns
Shutterfly CMO Dishes on its Holiday Marketing Campaign, AI and More
Shutterfly soups up its holiday tagline with a jingle as it prepares for its busiest time of year.
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Pop-Ups
Alienware and Twitch Create Sci-Fi-Themed Hybrid Activation for NYC Commuters and Streamers
Alienware and Twitch executives behind the activation discuss their strategic marketing goals, the inspiration behind the partnership and the challenges of bringing it to fruition.
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Cause Marketing
Rambler CMO Details how ‘Scrappy’ Marketing and Charitable Giving Fuels Growth
In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, marketing strategy, partnerships with charitable foundations and new tagline Chug Life.
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Marketers on Fire
Marketers on Fire: Saucony Global CMO on ‘Run As One’ Campaign, Community Building, AI and Brand Growth
We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.
