Branding/Marketing
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Branding/Marketing
PR Roundup: TikTok and the Supreme Court, GIPHY Trends and Executive Media Consumption
This week’s PR Roundup looks at the latest developments in the TikTok ban case, GIPHY’s on-trend predictions for 2025 and a survey that shows what executives are looking for when it comes to consuming content.
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Branding/Marketing
Audible’s Head of Brand and Content Marketing on Experiential, Digital and Social Strategy
Audible’s marketing activations have popped up at festivals, international events and fan cons over the past year, all with the goal of reaching new audiences in real life through experiences. Audible’s James Finn, Global Head of Brand and Content Marketing, discusses the brand’s major marketing moments, global reach, strategic goals and how digital tied into the overall delivery.
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Branding/Marketing
5 Ways to Modernize Your Legacy Brand in 2025—and Beyond
Five ways to bring your legacy brand into modern consideration, while keeping your wits, and your best bits, about you.
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Agencies
Chief Marketer Unveils 2025 Agencies of the Year
Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business.
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Branding/Marketing
Communicators Voice Concerns Tied to Trust for 2025
A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.
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Branding/Marketing
Including Independent Media Voices in Media Outreach Strategy
We’ve witnessed the rising influence of a more fragmented and decentralized media ecosystem, where independent voices, from Substack newsletters to podcasters, have carved out their own powerful platforms.
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Brands on Fire
Brands on Fire: Violife Chief Growth Officer Talks Latest Campaign, Innovation and Market Expansion
We spoke with Violife’s Global President & Chief Growth Officer about the brand’s latest dairy-free cream cheese campaign, product innovations and leveraging humor to break through.
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Branding/Marketing
The Black Friday Communications Challenge
Louise Findlay-Wilson, managing director at Energy PR, outlines the steps brands should take to ensure their Black Friday strategy doesn’t damage their reputation.
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Conversations
On Discover’s Latest Brand Spot: Five Questions with SVP and CMO Jen Murillo
We spoke with Murillo about the next phase of Discover’s campaign platform, how the brand is marketing it to consumers and the localized OOH campaign supporting the broader effort.
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Branding/Marketing
Marketing Has a Marketing Problem—and It’s Hurting Long-term Business Health
Marketers’ deep understanding of customers and what motivates their behaviors allows them to “see around corners” on behalf of an organization and position their business more competitively. But too often they are turned to as storytellers rather than drivers of corporate strategy and revenue. That needs to change, writes our columnists.
