Branding/Marketing
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Possible 2026
Backstage With Chief Marketer: Chief Growth and Marketing Officer Esi Eggleston Bracey at POSSIBLE 2026
At the 2026 POSSIBLE conference, Chief Marketer sat down with Chief Marketing and Growth Officer Esi Eggleston Bracey, formerly of Unilever, to discuss her session at the show, her forthcoming Marketer of the Year Award from AMA, her thoughts on marketing leadership and much more.
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Branding/Marketing
PR Roundup: The Devil Wears Prada 2’s Brand Blitz, Meta’s Data Center Transparency Play and a Disinformation Wake-Up Call for Communicators
From The Devil Wears Prada 2’s curated brand blitz to Meta’s attempt at community goodwill, and a new national study from IPR shows Americans want PR pros to step up on disinformation, and most don’t think they are.
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Shopper/Retail
Liquid Death CEO on Building a Provocative Brand, Small Marketing Budgets and Super Bowl Ads
Liquid Death CEO Mike Cessario shares how taking risks and keeping marketing costs low can yield big results.
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Possible 2026
POSSIBLE 2026: From AI Theory to Application: How Some of the Biggest Brands Are Integrating AI Into Marketing
How top leaders at The Home Depot, Cloudflare, Walmart, Coca-Cola, U.S. Bank and PepsiCo are approaching AI integration, implementation and adoption within their marketing organizations.
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Campaigns
Grubhub Surrounds Tax Day With $100K in Credits for Delivery App Fees
The food delivery app channeled the anxiety of tax season to give diners money back for their takeout habit.
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Marketers on Fire
Marketers on Fire at the New York Auto Show: Amy Marentic, CMO at Genesis Motor America
Chief Marketer sat down with Amy Marentic, CMO at Genesis Motor America, to discuss the brand’s marketing goals while at the NY Auto Show, plans for customer growth, Genesis’ use of professional golf as a marketing tool and more.
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Brands on Fire
Brands on Fire: Hyundai Motor America CMO Talks Data, Experiential, AI and Ecommerce
Hyundai Motor America CMO Sean Gilpin discusses the brand’s FIFA partnership, data-driven marketing strategies, brand versus performance, AI efficiencies in media and more.
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Branding/Marketing
Networking Redefined: How PR Students (and Others) Can Break Through
Most people do not network on an ongoing basis, let alone college students who are not sure what the word networking means.
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Branding/Marketing
PR Roundup: McDonald’s CEO’s McNugget Meltdown, YouTube Dominates Influence and Nutella Goes to Space
PR Roundup features the McDonald’s CEO who can’t seem to catch a social media break a new report revealing which brands are most influential, and a jar of Nutella spread that accidentally became the most talked-about brand in the universe.
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Sustainability
Citizen Watch CMO on 50 Years of Eco-Drive Tech, Gen Z Style and Narrative-Driven Creative
We spoke with Citizen Watch CMO Carla Wilke about the brand campaign’s origins and inspiration, narrative-driven creative, targeting Gen Z and industry challenges.
