Agencies
-
Acquisition
Calculating Long-Term Customer Value in the Age of Short Attention Spans
A few seconds is all it takes to make an impact. Fostering long-term customer
relationships is one way to win in the era of short attention spans. -
Acquisition
Why John Hancock’s NFL Rookie Social Blitz Worked So Well
After resetting its mission, a new digital and consumer centric brand
strategy and campaign found millions of interested viewers. -
Direct Marketing | Print
Direct Mail Helps EyeMed Get Seen By Prospects
EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.
-
Acquisition
Gucci Pulls Blackface Sweater
Both Gucci and adidas got off to a bad start by marketing highly
insensitive products for Black History Month. -
Acquisition
Red Robin Shares Signature Fries Across Nine States
For the next three months, the Red Robin Food Truck is on
the road celebrating its 50th birthday with consumers. -
Digital
Using B2B Ecommerce to Boost Global Reach
An obvious benefit of B2B ecommerce is selling more product, but it can also be an effective way to boost SEO and global branding.
-
Social
9 Tips for Optimizing Your LinkedIn Presence
LinkedIn is a valuable resource for B2B marketers. Here’s nine ideas
to help brands and individuals get the most out of the platform. -
Engage & Convert
Super Bowl Puts Kaepernick/Nike Back in the Spotlight: CMOs Weigh In
Leading CMOs revisit the Nike “Just Do It”
campaign featuring Colin Kaepernick. -
Acquisition
The Most Unique Sponsorship Activations Around the Super Bowl
Here’s a look at how several branding, including Pizza Hut, Sleep Number and
Mercedes-Benz activated during Super Bowl weekend. -
Acquisition
Mars Valentine’s Day Spa Bursts with Sweet Flavors
Valentine’s Day is just around the bend and Mars is ready to celebrate
with a pop-up shop sweetened with its gums, mints and candies.