Campaigns + Creative

Now in its fifth year, the Formula 1 Miami Grand Prix continues to draw race fans from around the world, with attendance figures estimated at 275,000, and it’s a major activation moment for brands, as the first U.S. race of the season. Every year, we’ve seen more and more brands take advantage of the exploding […]

Some 2,600 unserved meals were donated by the Washington Hilton after the White House Correspondents’ Association (WHCA) dinner was cut short on April 25 by a gunman. During a rare and dramatic event, the staff were able to follow the established food-saving protocols and didn’t let the meals go to waste.  The Washington Hilton is […]

If you’re not putting on a show, you’re just paying for a spot on carpet, says Don Jeter, cmo of Torq. At RSAC 2026, the enterprise security company went all in with a 20-foot inflatable skeleton and a fully operational tattoo bus. Insight was sizzling at the Cyber Wok lunch and CISO Karaoke, meetings were […]

Chief Brand Officer Michelle Goad shares how Claire’s is elevating its stores and shifting its brand perception through offering trendy products for tweens.

As the media sector experiences rapidly change, Amazon Web Services (AWS) came to the NAB Show 2026 with the mission to empower storytellers to create, distribute, and monetize content at unprecedented scale. To deliver that, the brand leaned into a multi-pronged activation approach that engaged attendees across multiple touchpoints, from high-energy fun challenges to hands-on, […]

This week’s hot takes on hot topics in experiential marketing cover Jargon Bars, smartphone-themed fashion shows and Il Fresco di Peroni.

CEO and co-founder at caffeinated chocolate brand Awake shares how the brand changed marketing tactics once it focused growing sales in retail stores.