Campaigns + Creative

On what would have been Marilyn Monroe’s 100th birthday, Genesis on June 1 transformed its brand home in Manhattan into an exhibition that pays tribute to the pop culture icon, and draws parallels between her story of reinvention and the brand’s own evolution. And EM was on the scene to get the full scoop. Open […]

In her keynote address at Salesforce Connections, Martha Stewart discusses taking risks, trying new technology and authenticity as a way to stay relevant across generations.

This week’s hot takes on hot topics in experiential marketing cover Clay Bars, pop-up pawn shops and Biscuit Blasters.

Wrapped vehicles and tricked-out rides are guaranteed to turn heads, but a larger-than-life mobile installation can generate social content, earn press coverage and spark “did you see that?” conversations that keep a brand top of mind. Whether they’re wheeling into neighborhoods, city centers, festivals or popular landmarks, rolling stunts are transforming ordinary parking lots, street […]

While on the ground at the Experiential Marketing Summit last month, Chief Marketer spoke with Diane Hund, SVP and Chief Marketing Officer at US Foods.

The Audible Story House marked a new chapter in audio storytelling through a bold concept: a “bookless bookstore.” From May 1-29 in New York, consumers could visit the first-ever IRL space dedicated to the craft, where every use-case for enjoying an audiobook had its own dedicated room, and “Story Tiles” turned the brand’s intangible products […]

This week’s hot takes on hot topics in experiential marketing cover kibble art, “Into Eternia” and glass hotboxes.

Hint Water doubled its marketing investment from last year with a lust-forward campaign that showcases its brand evolution. Here’s the company’s plan to re-energize its decades-old brand.

Forget the branded tote stuffed with collateral and QR codes. The post-show “experience” today is becoming a well-crafted campaign, with the on-site hero engagement as the jumping off point. Let’s explore the ways b-to-b event marketers are making their show messaging sticky and shareable with the keepsake long game.   Turn the experience into a […]

When Hendrick’s activated a Time Traveler’s Tavern at Tales of the Cocktail last summer, spirits industry insiders got a taste of its eccentric “Giniverse” with a tour through a world of paradoxical characters and concepts. This year, with the launch of Another Hendrick’s, the first permanent expression added to its lineup in a decade, the […]