Campaigns + Creative
The Brief: Daisy Gardens and Backseat Dining
This week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races and the “Cadillac of Reservations.”
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B-to-C Events
Multicultural Marketing: How WSS Highlighted Latino Culture at Tienda Superstar in L.A.
Celebrating 40 years, WSS is known as “your neighborhood shoe store” in Los Angeles, and for its first off-site activation, the Foot Locker-owned shoe retailer went into the community to meet its customers where they are with a pop-up rooted in Latino culture and authenticity. For the relaunch of adidas’ Superstar shoe, WSS partnered with […]
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B-to-C Events
Tinder Leans into Fashion and Low-key Branding with an Upcycling Pop-up for Gen Z
Cuffing season is over, and we’re about to enter “Hot Girl Summer.” For Tinder, that means entering the cultural conversation with experiences that tap into the Gen Z zeitgeist and create moments for users and prospective users to “mingle” in person in a casual environment. The brand’s ExCycle pop-up at Tumbao in New York City […]
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B-to-C Events
Coachella 2025 Experiential: Pit Stops, Perfume Pods, Glimmers and High Tea
The desert was hot, but the sets were hotter at this year’s Coachella Valley Music and Arts Festival, hosted April 11-13 and April 18-20 at the Empire Polo Club in Indio, CA. Once again serving as the unofficial launch of festival season, the event boasted headline talent including Lady Gaga, Green Day and Post Malone; […]
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B-to-C Events
The Brief: Cheese Raves and Cannabis Countdowns
This week’s hot takes on hot topics in experiential marketing cover Cheese Raves, Fast Food Financing and 4/20 countdowns.
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B-to-C Events
Scream Machines
Whether in response to joy, fear or frustration, screaming is a part of human nature that marketers are tapping into to foster richer memory-making. Activations that center around screaming booths and audio-triggered vending machines are popping up to provide consumers with a participatory activity that inherently elicits heightened emotions (and, usually, a good laugh). Depending […]
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Branding/Marketing
Skincare Experiences: Eight Tactics to Use in Marketing Activations
How skincare brands are leveraging experiential marketing as a way to reach Gen Alpha and Gen Z age groups.
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B-to-C Events
The Brief: Flavor Factories and Bar Tenders
This week’s hot takes on hot topics in experiential marketing cover Flavor Factories, Bar Tenders and Uber’s Lost and Found.
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B-to-B Events
EMS 2025: Creativity as a Practice, Hot Topics and Community Experiences
A cohort of ambitious attendees rose with the sun on April 15 for day two of the Experiential Marketing Summit (EMS) at the annual morning 5K through the Las Vegas Strip, while others kicked things off with a moment of mindfulness during a guided morning meditation inside the MGM Grand. And then it was off […]
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B-to-B Events
EMS 2025 Opens up with Workshops, Meow Wolf and the 23rd Annual Ex Awards
The 23rd annual Experiential Marketing Summit (EMS) launched with high-octane energy and compelling perspectives on April 14 as a global audience of more than 1,500 b-to-b and b-to-c marketers, trade show organizers, agency execs, meeting planners, event strategists, sustainability champs and technologists gathered at MGM Grand Las Vegas for a three-day huddle guided by the […]
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B-to-B Events
Winners Unveiled: The 2025 Ex Awards
The editors of Event Marketer announce the winners of the 23rd annual Ex Awards, the experiential marketing industry’s most prestigious recognition program.
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