PR/Comms
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Branding/Marketing
Top Tips: Sustainability Communications
In this round of Top Tips, we asked the experts for best practices regarding sustainability communications—what’s working, what’s not and how brands can avoid greenwashing while staying true to their values.
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Branding/Marketing
How To Create High-Quality Videos On A Budget (Yes, it is Possible)
With the right strategy and a few smart tools, professional-looking videos can be created without breaking the bank.
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Branding/Marketing
PR Roundup: Blue Origin Promo Criticism, Omnicom Falls Short, Sponsoring a Team That ‘Sucks’
This week’s PR Roundup features a look at the conversation surrounding the Blue Origin celebrity flight—positive AND negative, what Omnicom coming up short on first quarter revenue means for the PR industry, and a new lollipop brand’s campaign to encourage people to “suck at something.”
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Crisis Management
Guiding Restaurant Clients Through Today’s External Threats
PR pros can use a straightforward approach to help restaurant brands (as well as other industries) handle today’s external threats to get the best possible outcome.
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Crisis Management
Strong Messages for Shaky Markets: Communicating Through Tariff Turmoil
Tariffs have always been a fact of business life, but the recent volatility presented by new trade policies has transformed them from a line item on a spreadsheet into a full-blown communications challenge.
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Branding/Marketing
Celebrating the 2025 PRNEWS Top Women Honorees
This impressive group of Top Women in PR represents the best of what the PR and communications world has to offer—navigating brands through crises, opening new markets, reaching fresh audiences, and lifting up the next generation of pros.
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Digital & Technology
PR’s Next Evolution: AI, GEO, and the Rise of the Communications Engineer
Kwittken believes that any PR tech should be “human-led and AI-fed, where tools enhance the ability to not only craft effective pitches, but also track media, identify relevant journalists, and predict what’s around the corner for key news topics.
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Corporate Social Responsibility
PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas
This week’s PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas.
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Media Relations
5 Better Ways to Answer “Anything Else You’d Like to Add?” in Media Interviews
That closing interview question is potential free earned media. It’s a chance to reinforce a key message, extend the story, and make it more compelling.
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Digital & Technology
Cybersecurity PR: How to Lead in a Crowded Tech Market
In 2024, global cybersecurity spending was projected to reach $184 billion, a 13% increase from the previous year. Plus, more and more entrepreneurs are entering this market, making it increasingly competitive. This presents a challenge for everyone, especially newcomers: How can they stand out in such a crowded industry and attract clients? Here are ways in which strategic public relations can solve the puzzle.
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