PR/Comms
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Branding/Marketing
Fandom FOMO: What It Is and How to Catch the Fun Before It Waddles Away
PR and communications leaders have historically been trapped in a reactive loop. We build strategies around what we already know to watch, measuring keyword volumes after a trend has already spiked, instead of following fandom.
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Branding/Marketing
The Best Conversations at Cannes Weren’t About AI
Between the marketing jargon, branded tote bags and exclusive yacht brunches, Cannes conversations around the future of communications gained momentum on some of the biggest stages.
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Digital & Technology
Your CEO Has an AI Profile. Did You Build It, or Did the Algorithm?
Anyone can search a CEO’s name and instantly see a full AI-generated profile. So what should a communication team do? Executive visibility is no longer optional.
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Branding/Marketing
Five Questions With Kevin Wong: How The Trevor Project Is Keeping Its Mission Visible When Corporate Pride Support Is Uncertain
Drawing on his experience leading communications for The Trevor Project, Kevin Wong discusses how to maintain mission visibility amid shifting corporate priorities, including during Pride, what authentic partnership actually looks like and how to turn earned media moments into lasting impact.
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Branding/Marketing
PR Roundup: Apple’s Price Hike Playbook, Social Owns the Crisis Moment, and Starbucks Embraces Employee Storytelling
Apple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.
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Branding/Marketing
The Case for Communicators at Cannes Lions
Cannes Lions has long been considered a marketing and advertising festival, but as the media industry fragments and the ways brands reach audiences multiply, communicators can no longer afford to watch from the sidelines.
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Crisis Management
Turning a Crisis into a Catastrophe: Ten Lessons From a Texas Developer’s PR Disaster
When The Barbed Wire and Texas Observer reported that Silo Mills—a residential development with an on-site elementary school—may have been built on a site where radioactive fracking waste had been dumped, the companies involved gave communicators a masterclass in what not to do in a crisis.
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Digital & Technology
Seven Rules for Getting Your Content Cited by AI
Getting your brand noticed comes down to whether your expertise stands out when AI citations pull snippets from your pages—and whether it holds up in a world where people consume content fast.
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Branding/Marketing
PR Roundup: Tylenol Tops Trust Rankings, Local Journalism Hits a New Low and Allbirds Becomes Smartbird
This week’s PR Roundup examines what it takes to build—and keep—consumer trust in uncertain times.
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Branding/Marketing
Old School Is the New School: How Independent PR Is Outrunning the Holding Company Model
Like-minded independent PR agencies are proving that impact does not have to come with unnecessary overhead, endless layers or a model that mistakes size for strength.
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