PR/Comms
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Branding/Marketing
Halloween Hits: How Brands Are Turning Tricks and Treats Into Engagement
PRNEWS took the opportunity to highlight some non-candy Halloween campaigns for creative examples on how to reach an audience in spooky season
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Digital & Technology
From Data to Distinction: How AI Redefines Media Intelligence
AI excels at the “what,” undoubtedly, but still struggles with the “why” and “what’s next when it comes to utilizing media intelligence.
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Crisis Management
What to Do When Your Company Outage Makes Headlines
Most companies prepare for technical outage recovery. Very few prepare for reputational recovery.
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Crisis Management
PR Roundup: WaPo Has a Heartbeat, AWS Outage Lessons, Group Chat Dominance
This week’s PR Roundup takes a look at a prime example of unprompted employee advocacy on LinkedIn, lessons from the Amazon Web Services (AWS) outage and a new study from GIPHY showing the triumphant preference of the group chat for sharing important information.
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Crisis Management
Humanity Over Division: PR’s Call to Help Heal a Fractured World
The PR profession has a critical responsibility and opportunity to lead organizations and clients in bridging the divide in the country through relationship-building and dialogue that fosters greater understanding.
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PRNEWS Digital PR & Innovation Awards
The Digital PR & Innovation Awards celebrate the ideas transforming modern communications—from standout social and influencer work to AI-driven strategy, immersive video storytelling, and multichannel campaigns making measurable impact.
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PRNEWS Purpose & Impact Awards
PRNEWS’ Purpose and Impact Awards celebrate the changemakers using communications to drive more than just headlines. From equity and sustainability to innovation, workplace culture, and social good—this program honors the strategies making a lasting difference.
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Crisis Management
AI Sentiment Analysis: Is Your Brand Being Misrepresented?
Michael Brito, Global Head of Data + Intelligence at Zeno Group, discusses how AI’s interpretation of sentiment doesn’t always mirror the original source, potentially amplifying negative viewpoints.
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Branding/Marketing
PR Roundup: Employee Conduct, AXE Creator Collaborations and Social News and Trust
This week’s PR Roundup explores the high stakes of personal conduct in a hyperconnected world, how AXE’s tongue-in-cheek TikTok collaboration proves the power of creator partnerships, and why new research shows PR pros must rebuild trust as young audiences turn to (but doubt) social media for news.
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Media Relations
Pentagon Press Policy Standoff: Lessons for Communicators
When the world’s most powerful defense institution declares that “the press no longer roams free,” it’s a revealing example of how even someone steeped in media can misunderstand both a mandate and the medium. In attempting to manage perception through control, the current U.S. Secretary of Defense and former Fox News host, Pete Hegseth, exposes […]
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