PR/Comms
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Digital & Technology
How to Make Press Releases Work for Journalists and AI Algorithms
In this exclusive Q&A, Reinoso explains that press releases are no longer just for journalists—they’re now built for search engines, social platforms and even AI aggregators.
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Crisis Management
Not If, But When: Data Breaches Threaten Brand Trust
Liv Allen, VP at Codeword, and Chelsea Korman, Brand and Communications Director at Demandbase, discuss the growing threat of cyberattacks and data breaches, noting 93% of company networks are vulnerable.
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Crisis Management
PR Consolidation Is Forcing In-House Teams to Become the Agency
As consolidation reduces the number of PR agency partners and rising costs make retainers tougher to swallow, in-house teams are evolving.
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Digital & Technology
PR Roundup: AI Workslop Emerges, PR Loses Credibility and “Reading Rainbow” Returns
PR Roundup explores AI workslop invading productivity for communicators, a new study showing journalist dissatisfaction with public relations professionals using AI for media relations and how the new host of “Reading Rainbow” was chosen via social media.
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AI-Powered Media Relations PRO Online Training Workshop
Journalists today are navigating shrinking newsrooms, generative AI, digital-first platforms, and rising public skepticism. Meanwhile, PR and communications professionals must evolve how they build authentic, mutually beneficial relationships with the media. In a landscape where algorithms, AI tools, and shifting audience expectations are rewriting the rules, how can you adapt your outreach, elevate your storytelling, […]
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Digital & Technology
How AI Is Shaping the Future of PR Briefings
Industry leaders note that the real power of AI in PR lies in giving teams their time back. When communicators spend less time sorting media mentions and formatting briefings, they can focus on the insights themselves and on what their organizations should do next.
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Branding/Marketing
How to Launch a Successful LinkedIn Newsletter
Dorianne Ciccarelli, the VP of Digital at MikeWorldWide, shares best practices for launching a LinkedIn newsletter that grows your audience.
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Digital & Technology
AI Disclosures Won’t Preserve Trust in News, but Prioritizing Readership Might
Business Insider is now allowing journalists to use AI for first drafts without needing to disclose usage to readers. While the presence of AI in newsrooms is inevitable, disclosure alone won’t safeguard credibility.
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Crisis Management
PR Roundup: PR Lessons from Kimmel’s Monologue, Pitching Podcasts and Debuting “BrutalGPT”
In this PR Roundup we look at the PR world’s reaction to Jimmy Kimmel’s critical monologue messaging, encouraging numbers surrounding podcasts and a cheeky campaign surrounding ChatGPT.
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Crisis Management
PR Ethics and Agility: How to Practice Swift PR Without Losing Integrity
Ethical agility means acting swiftly without compromising on principles. It’s about creating systems and strategies that are nimble yet always guided by core values.
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