PR/Comms
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Branding/Marketing
Are We in the Opposite of Cancel Culture?
When a brand’s statement or action or advertisement inadvertently provokes a cancel culture backlash from certain sectors of their market, rather than apologize and go underground, companies are embracing the challenge, using it to energize new market opportunities and burnish their reputation with new audiences.
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Branding/Marketing
Superman Just Needs a Good Publicist
In the most recent Superman film, smart PR strategy could have helped the Man of Steel.
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Digital & Technology
Podcast Perfection: Top Tips for Great Audio and Video Quality
Learn how to be a great podcast guest on video and audio with Christine Baratta, Director of The Situation Room Studios and Editorial Content at the Global Situation Room.
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Diversity, Equity & Inclusion
PR Roundup: Peloton Messaging Conflict, DEI Visibility and Trust, Communicating Tariff Price Increases
PR Roundup examines Peloton’s conflicting messaging, a study showing that LGBTQ+ visibility in advertising and messaging is important to consumers, and tariff price increases are here—so how should that be communicated?
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Media Relations
PRNEWS Announces Winners of the 2025 Experiential & Event PR Awards
PRNEWS has announced the 2025 Experiential & Event PR Awards, recognizing the most standout, strategic and show-stopping PR events and activations of the year.
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Branding/Marketing
Thought Leadership on Video: Where Execs Need to Show Up Now
In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.
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Brand Reputation & Crisis Comms in the AI Era: A PRNEWS PRO Online Training Workshop
As AI reshapes digital communication and accelerates the spread of reputational threats, PR and comms professionals must evolve their crisis response strategies. From deepfakes and data breaches to algorithmic amplification of backlash, PRNEWS’ Brand Safety & Crisis Comms workshop explores the most urgent risks facing brands today—and how to prepare, respond, and rebuild in a […]
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Media Relations
That Reporter Hates Me: Facing the Facts and Creating Trust with Reporters
Putting your head in the sand and avoiding reporters is not the answer. Be cautious, conduct thorough research and maintain transparency. Both the client and the reporters will benefit.
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Digital & Technology
Influencer Q&A: Tracking ROI, Avoiding Pitfalls, and Knowing When to Walk Away
In a wide-ranging audience Q&A, experts Davitha Tiller of HAVAS and Molly Soloff of Derris, broke down the complexities of influencer marketing for PR—from measuring ROI and sourcing talent to negotiating contracts and evaluating long-term partnerships.
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Branding/Marketing
PR Roundup: Silence from American Eagle, AI Models in Vogue, USPS and Pantone Team Up
This week’s PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former’s big 250th birthday.
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