PR/Comms
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Corporate Social Responsibility
PR Roundup: Creators Get Certified, Bieb-chella Buzz and Philanthropy’s Trust Problem
This week’s PR Roundup looks at a new credentialing push to professionalize influencer marketing, Justin Bieber stealing the Coachella conversation and troubling new data for philanthropy’s reputation.
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Branding/Marketing
Networking Redefined: How PR Students (and Others) Can Break Through
Most people do not network on an ongoing basis, let alone college students who are not sure what the word networking means.
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Digital & Technology
How PR Teams Are Using AI Synthetic Focus Groups to Research, Test Messages and Creative Ideas
Discover how AI synthetic focus groups can transform your market research. We explore building personas, querying AI and refining ideas for compelling content and news stories.
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Branding/Marketing
PR Roundup: McDonald’s CEO’s McNugget Meltdown, YouTube Dominates Influence and Nutella Goes to Space
PR Roundup features the McDonald’s CEO who can’t seem to catch a social media break a new report revealing which brands are most influential, and a jar of Nutella spread that accidentally became the most talked-about brand in the universe.
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Corporate Social Responsibility
Amid Crisis, Banana Ball Benefits from Uncharacteristic Serenity
Banana Ball’s handling of one recent story holds just as many lessons about the value of restraint and discipline in communicating through a crisis.
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Digital & Technology
Why X (formerly Twitter) Remains the Ultimate Public Affairs Radar
Social platform X is still ‘upstream’ for the news that communicators need to know, flag and contextualize for relevant clients and principals. But implementing certain best practices and personalizing use of the site to specific clients and workflows is optimal.
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Branding/Marketing
PR Roundup: A KitKat Heist, United Responds and the Opinions of 900 Journalists
It’s been a week where a stolen truck full of KitKats became a brand-response masterclass, United Airlines turned government dysfunction into a customer feature, and Muck Rack dropped the data every PR pro needs to bookmark.
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Corporate Social Responsibility
PRNEWS Unveils 2026 Purpose & Impact Award Winners
PRNEWS has unveiled the winners of the 2026 PRNEWS Purpose & Impact Awards, which recognize the organizations, teams and communicators redefining public relations through purpose-driven leadership and measurable social impact.
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Digital & Technology
30 Days to AI Search Visibility: The GEO Playbook PR Leaders Need Now
We break down a simple, effective strategy for picking topics, creating authoritative content and securing placements that drive real AI search and GEO results.
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Branding/Marketing
Your Brand’s First Impression May Now Be Written by AI. Stakeholder Education Is the Fix.
Building stakeholder education content is essential to ensure both AI and human audiences understand your organization accurately.
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