PR/Comms
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Corporate Social Responsibility
News Outlets Respond to AI-Generated Summer Reading List Insert
The Chicago Sun Times and Philadelphia Inquirer did not help boost any new media trust when caught in an AI content controversy.
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Digital & Technology
Google I/O Spells Uh-Oh for Search
This week at Google I/O, the annual Google developers’ conference, the tech giant made a bold statement: AI is no longer an experiment in search—it IS search.
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Branding/Marketing
Learning About Crisis From Sports Controversies
Sports crisis communications experts, Jim Rocco and Thom Weidlich, decided to co-author the recently-released “Sports Crisis Communications: Cases and Controversy.”
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Digital & Technology
Shaping the Next Era of Communications: A Q&A with Brandi Boatner
In our conversation, Brandi Boatner shares candid insights on the power of cultural intelligence, the importance of trust in this AI-driven communications era, and why proactive PR is more vital than ever.
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Digital & Technology
ChatGPT Demo: Using AI to Pitch Media
Scott Dobroski, VP of Corporate Communications at Indeed, demoed a real-time example of using AI for pitching the media on ChatGPT.
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Branding/Marketing
PR Roundup: HBO Max is Back, Grok Glitches Out, CEOs Losing Trust
This week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.
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Media Relations
Supermarket to Syndication: Media Relations Lessons from CPG and Retail
To be a successful PR pro in the retail and CPG space, you must understand the industry and the news cycle in every vertical and industry that retail influences or touches.
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Branding/Marketing
Coach Bill Belichick Is Playing on a New PR Field
In this new life, Bill Belichick no longer has the media control he’s used to, but the outcome—winning—is still possible.
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Digital & Technology
Reconnecting with Journalists Amid AI and Information Overload
It’s time for the communication industry to reboot how it approaches PR, because in the next era of digital storytelling, strong journalist connections will be pivotal to both reporters and PR pros.
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Media Relations
What Warren Buffett’s Retirement Teaches PR Firms About Enduring Influence
Warren Buffett, long considered the “Oracle of Omaha,” mastered not just capital allocation, but the art of strategic storytelling.
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