PR/Comms
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Branding/Marketing
PR Roundup: Anthropic Researcher Sounds an Apocalyptic Alarm, Communicators Are Burned Out, and TEMPTATIONS Nails the Bodega Cat Moment
PR roundup covers what happens when Anthropic employees publicly confirm its risks, new research showing that communicators are increasingly burned out and eyeing the door, and how TEMPTATIONS turned the beloved “bodega cat” into a textbook experiential PR campaign.
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Branding/Marketing
Why Perception Change is the Most Underleveraged Tool in Global Health Communications
With USAID’s dismantling, nonprofits like ReSurge International must rely on individual donations. Perception may be the best tool communications professionals have to reach these audiences.
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Crisis Management
PR Roundup: MapQuest’s Unlikely Comeback, USPS Navigates a Public Information Crisis, and New Research Says Corporate Credibility Is at a Breaking Point
PR roundup covers how MapQuest won a map-naming controversy, what the USPS mail-in voting statement reveals about communicating clearly in chaos, and new research shows corporate credibility eroding fastest among the educated, affluent audiences.
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Corporate Social Responsibility
AI Data Centers Must Go Beyond Sustainability Claims to Win Back Their License to Operate
The media narrative around artificial intelligence (AI) and data centers has shifted dramatically. The next phase of data center communications begins with asking people to trust that these facilities are more efficient or sustainable.
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Corporate Social Responsibility
The Power of Causing a Crisis: What Meta’s Payout Can Teach About Advocacy Communications
Advocacy campaigns can often take on companies many times their size, like Meta, throwing them into crisis. Sustained-pressure communications runs on a different logic than defense.
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Crisis Management
AI Promised Efficiency. Now Communicators Have to Clean Up the Mess.
The AI correction phase is a moment for communicators, but only if the industry stops treating it like a siloed IT initiative happening somewhere else in the building.
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Crisis Management
PR Roundup: Lovesac Learns a Viral Lesson, a Billionaire’s AI Op-Ed Sparks a Bigger Debate, and Consumers Are Spending Smarter
PR roundup covers Lovesac’s viral complaint response, why a billionaire’s AI-written WSJ op-ed is raising questions and what new consumer data says about how Americans are spending—and what they expect from brands.
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Crisis Management
Five Questions With Jon Arons: What a Year of Food Recalls Has Taught Giant Food About Crisis Communications and Community
From food recalls to brand health scores, Jon Arons, Communications and Community Relations Manager at Giant Foods, makes the case that trust isn’t built in a crisis—it’s built long before one ever arrives.
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Digital & Technology
Podcast Guesting Is a Core PR Strategy. Here’s How to Get Your Client Booked.
Two things to check before any list is worth pitching from: the date of the last published podcast episode and whether the show actually takes guests at all.
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Digital & Technology
PR Roundup: Lucky Charms Wins RushTok, AI Search Rewards Relevance Over Scale, and eos Shows What Community Engagement Looks Like
PR roundup covers Lucky Charms’s sorority partnership, what new data on AI search visibility means for GEO, and why eos’s U.S. Open activation is a case study in letting community lead the way.
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