PR/Comms
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Media Relations
How to Stop Taking Orders and Take Charge of Your PR Career
What do you do when your boss seems ready to dismiss your work as “just press releases”? You can take control of your career by developing the professional and psychological skills that show decision makers that you—and your function—play an important role in the company’s overall success. Here’s how.
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Branding/Marketing
PR Roundup: Cracker Barrel’s Logo Reversal, Swift-Kelce Engagement, J.Crew’s AI Backlash
This week’s roundup looks at Cracker Barrel’s controversial logo relaunch, Taylor Swift and Travis Kelce’s engagement, and the brewing backlash against J.Crew for using AI in creative.
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Branding/Marketing
Taylor Swift and Travis Kelce’s Engagement Is the Ultimate Cross-Industry Brand Play
Taylor Swift’s engagement to Travis Kelce is more than the latest celebrity headline. Swift and Kelce are major brand names in their respective industries, and their romance provides marketing and communications professionals with a premium case study in cross-industry branding.
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Digital & Technology
AI Bots: Identifying and Defending Your Brand
In this clip, Mary Beth Levin, Manager, Social Strategy and Analytics at the United States Postal Service explains how to identify bots on social media and through influencer partnerships, as well as how to protect your brand when the bots turn against you.
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Digital & Technology
Value Over Virality: How to Guide Clients Towards Lasting Impact In The Early AI Age
Chasing trends without a deeper strategy still carries real risk, and trending is not the same as winning.
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Branding/Marketing
PR Roundup: Home Depot’s ICE Crisis, Target’s CEO Switch and Becoming a Human Burrito with Chipotle
This week’s PR Roundup examines the decision of staying silent during crisis—such as Home Depot’s current situation with U.S. Immigration and Customs Enforcement (ICE), and Target announces a new CEO—will it help get sales back on track? Also we look at a fun brand collaboration between Urban Outfitters and Chipotle, just in time for back-to-school.
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Media Relations
PRNEWS Live: How #WearSunscreen Broke Through the Noise
In this session, Williams talks about the successes and lessons of the #WearSunscreen campaign and developing trust with your audience in a media environment riddled with mis- and disinformation.
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Branding/Marketing
LinkedIn Algorithm Success: What Content Works?
At a recent PRNEWS event, Aneesh Lal, founder of The Wishly Group, an independent agency specializing in the B2B Creator economy, spoke about the LinkedIn algorithm and how content type choices can be impacted on almost a weekly basis. The session, dubbed “Creator-led Content: How Leaders Can Benefit,” was part of the PRNEWS Pro workshop […]
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Branding/Marketing
PRNEWS Reveals the 2025 Platinum Awards Shortlist
We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.
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Branding/Marketing
PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges
This week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift might as well be named a fifth element. Everything that woman touches turns to marketing gold. You have air, fire, […]
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