PR News Archives - Chief Marketer

Humanity Over Division: PR’s Call to Help Heal a Fractured World

The PR profession has a critical responsibility and opportunity to lead organizations and clients in bridging the divide in the country through relationship-building and dialogue that fosters greater understanding.

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PRNEWS Digital PR & Innovation Awards

The Digital PR & Innovation Awards celebrate the ideas transforming modern communications—from standout social and influencer work to AI-driven strategy, immersive video storytelling, and multichannel campaigns making measurable impact.

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PRNEWS Purpose & Impact Awards

PRNEWS’ Purpose and Impact Awards celebrate the changemakers using communications to drive more than just headlines. From equity and sustainability to innovation, workplace culture, and social good—this program honors the strategies making a lasting difference.

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Crisis Management

AI Sentiment Analysis: Is Your Brand Being Misrepresented?

Michael Brito, Global Head of Data + Intelligence at Zeno Group, discusses how AI’s interpretation of sentiment doesn’t always mirror the original source, potentially amplifying negative viewpoints.

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Branding/Marketing

PR Roundup: Employee Conduct, AXE Creator Collaborations and Social News and Trust

This week’s PR Roundup explores the high stakes of personal conduct in a hyperconnected world, how AXE’s tongue-in-cheek TikTok collaboration proves the power of creator partnerships, and why new research shows PR pros must rebuild trust as young audiences turn to (but doubt) social media for news.

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Media Relations

Pentagon Press Policy Standoff: Lessons for Communicators

When the world’s most powerful defense institution declares that “the press no longer roams free,” it’s a revealing example of how even someone steeped in media can misunderstand both a mandate and the medium. In attempting to manage perception through control, the current U.S. Secretary of Defense and former Fox News host, Pete Hegseth, exposes […]

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Crisis Management

Crisis in Two Languages: Proactively Building Bilingual Rapid-Response Systems

For multilingual organizations, building a bilingual rapid-response system goes far beyond simply translating messages.

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Digital & Technology

How the Top Six AI Systems Prioritize Search Results—Plus Five Tips

Generative AI services like ChatGPT, Microsoft Copilot and Google Gemini are changing how we search for and access information. But each gen AI service prioritizes search results differently. A column from Steve Smith, Associate Partner at Voxus PR, examines how each platform differs and tips for companies moving forward.

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Crisis Management

PR Roundup: American Eagle CMO Speaks, PR Not Sold on AI, Repicturing Rural America

This week’s PR Roundup reviews the first public appearance of the American Eagle CMO since this summer’s Sydney Sweeney jeans debacle, a new study showing not everyone in PR is into AI, and how Getty learned what its audience needed through reading data.

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Branding/Marketing

PRNEWS Announces the 2025 Platinum Award Winners

PRNEWS announced the winners of the 2025 Platinum Awards on Tuesday, October 7, before an audience of more than 400 PR and communications professionals gathered at the Pier Sixty venue in New York City. This year’s Platinum winners represent the industry’s highest standard of creativity, innovation and impact—those who have reached the pinnacle of strategic storytelling, brand reputation and audience connection.

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