PR/Comms
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Crisis Management
Why Narrative Intelligence and GEO Are Redefining Reputation Risk
Narrative intelligence, GEO and REO are not separate boxes to tick. Together, they form a decision architecture that forces you to ask harder questions.
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Crisis Management
PRNEWS Announces 2026 Agency Elite Top 120
PRNEWS’ sixth annual Agency Elite honors, which pays homage to the industry’s most innovative PR, marketing and communications firms in the business, highlights 120 influential agencies this year—from well-known industry players to smaller boutique firms that punch far above their weight.
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Digital & Technology
Story Mining: The Essential PR Pro Skill for the AI Era
Story mining, the ability to consistently uncover and shape compelling narratives from everyday business activity, has become essential for PR pros.
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Branding/Marketing
PR Roundup: U.S. Open Brand Wins, CEO Reveals Price Increases, Humans Prefer Human Content
In this week’s PR Roundup new data shows us which brands won the U.S. Open, we learn how CEOs should communicate price increases, and new a Sprout Social study reveals that consumers prefer human-generated content rather than AI.
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Digital & Technology
How Savvy Brands Are Beating LinkedIn’s Algorithm and Boosting Reach
Organic brand reach on LinkedIn sits at just over 1%—a steep drop from 7% just four years ago—and many PR professionals and business leaders are facing a hard truth: branded company content is no longer enough.
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Digital & Technology
Mastering Multiplatform Content with Mrs. T’s Pierogies
Discover how Mrs. T’s Pierogies tapped into humor, parenting insights and multiplatform content to connect with millennial parents.
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Branding/Marketing
PR Roundup: Nestlé CEO Crisis, Age Demos and the News, NFL is Back
PR Roundup examines the current company instability at Nestlé—which dropped another CEO, a new Pew study on news sources and demographics, and football is back!
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Corporate Social Responsibility
How Piotr Szczerek Can Apologize and Rebuild After Hat-Snatching Fiasco
One viral moment can destroy a reputation overnight. And that reality played out at the US Open on August 29, 2025, when Polish CEO Piotr Szczerek snatched an autographed hat meant for a young fan from tennis star Kamil Majchrzak. The boy was left heartbroken; the internet was outraged. Here’s how to beyond an apology and take full accountability.
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Media Relations
How to Stop Taking Orders and Take Charge of Your PR Career
What do you do when your boss seems ready to dismiss your work as “just press releases”? You can take control of your career by developing the professional and psychological skills that show decision makers that you—and your function—play an important role in the company’s overall success. Here’s how.
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Branding/Marketing
PR Roundup: Cracker Barrel’s Logo Reversal, Swift-Kelce Engagement, J.Crew’s AI Backlash
This week’s roundup looks at Cracker Barrel’s controversial logo relaunch, Taylor Swift and Travis Kelce’s engagement, and the brewing backlash against J.Crew for using AI in creative.
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