Ad Tech
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AI
Brands Want To Know What LLMs Are Saying About Them, And This Startup Has Answers
It used to be enough for brands to just track what their human customers were saying about them. Now they need to know what LLMs are saying about them, too. At the same time, the rise of AI has sped up every factor of digital marketing. Campaigns can be designed and launched in a matter of […]
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Data-Driven Thinking
A Year In Data Privacy Is A Lifetime, So Your ‘New’ Compliance Policy May Already Be Outdated
Everything seems to get better and last longer. Remember when it was recommended to change your oil every 3,000 miles? Now it is 5,000 miles. Remember when milk used to go sour in the fridge in a few days? Now it will make it through the weekend. However, as the realm of privacy law advances, […]
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The Big Story
Remedying A Monopolistic Ad Server
We’ve got the witness list for the remedy phase of the Google antitrust trial, which starts in September. How might Google be forced to change its ad server and exchange to make this corner of the ad tech market competitive again?
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CTV Roundup
How Wildgrain Developed The Right Recipe For CTV Advertising
CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing avenues they’re used to working with, like paid social. For Wildgrain, a DTC subscription service for artisan breads and other grain-based foods, this argument proved to be very compelling.
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Marketers
AI Marketing Platform Bluefish Raises $20M In Series A Funding
On Wednesday, Bluefish, an AI marketing platform that helps advertisers understand and refine how they’re showing up in AI queries, announced $20 million in series A funding. The round, which brings Bluefish’s total funding to $24 million, was led by NEA and Salesforce Ventures.
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Marketers
One Startup’s Plans To Make Digital Out-Of-Home More Accessible
Digital out-of-home (DOOH) media has always flown outside the advertising mainstream. A four-letter acronym? It’s almost unimaginable. However, DOOH ad platforms are working hard to make the channel more accessible to advertisers who need simplicity and intuitive measurement.
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AdExchanger Talks
The Science (And Art) Of Scaling Native Ads
Native advertising has been around for a long time. But creating a native ad unit online is way more complicated than a standard programmatic placement, because multiple teams and systems have to compose it on the fly, says Priti Ohri, CEO and co-founder of startup Advertible, which describes itself as “native-as-a-service.”
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AI
Wondercraft Launches AI Tool To Speed Up Audio Ad Production
Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully underrepresented in terms of spend. Wondercraft, an AI-powered audio content creation studio, is hoping to bridge that gap by making audio a more accessible […]
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Data-Driven Thinking
The Trade Desk’s Blue Ocean Moment: How The DSP Can Rewrite Ad Tech’s Rules
In ad tech, group thinking is the silent killer. It convinces great companies to keep playing the same game long after the rules have changed. Too many leaders keep reaching for the same playbook that worked a decade ago: connect pipes, aggregate inventory, plug data, take a cut. Even The Trade Desk (TTD), arguably the […]
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The Big Story
When The Trade Desk Dips, Ad Tech Drops
Investors use The Trade Desk as a proxy for the health of the entire open web advertising ecosystem, which means TTD’s recent run of concerning earnings is devaluing the entire ad tech sector. Doubts about how TTD is competing with walled gardens like Amazon, along with slower overall revenue growth, have led some investors to […]
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