Big Fat Marketing Blog

Money Mailer Goes Mobile in Coupons Inc. Deal

|  by Beth Negus Viveiros

It's not that Steven Gray wants the country to be suffering economic woes. But for his company's portfolio of products it isn't the worst thing in the world. "Couponing is a good place to be right now," said Gray, the COO of Money Mailer Direct ...

Vinod Gupta, Private Citizen

|  by Richard H. Levey

Spotted moving through the exhibit hall at DMA 08 Monday morning: Vinod Gupta, the founder of infoGroup, nee infoUSA. Gupta, as watchers of the compiled industry may recall, stepped down from the company

The Dish on My Dinner

|  by Melissa Dowling

As soon as I saw the plates--glass chargers with gold beaded trim--I knew this wasn't going to be your typical rubber chicken industry dinner. Sure, it was chicken-but it was Roasted Breast of Petaluma Chicken, served with a Warm Portobello Tart with ...

Recession Should Be Time For Minor League Sports To Shine

|  by Tim Parry

I have friends who work for the Arena Football League who are going to be ticked that I clumped their brand of football in with minor league sports. But there is a point to be made here. If you are a minor or obscure league (pipe down, AFL fans), you ...

DMA08: Here We Go Again

|  by Beth Negus Viveiros

Another October, another DMA annual conference. This is probably about the 11th or 12th one of these shindigs I've winged my way to. San Francisco. Chicago, Dallas. New Orleans. Toronto. Vegas. After a while, they all blur together. Still, at least ...

Spending Money on Nothing

|  by Chief Marketer Staff

It drives me crazy, all this money spent on advertising and marketing with little or no regard given to accountability. Is a brand important? Yes. Is measurability important today? Yes. So there has to be a happy medium, right? If done correctly, ...

Foreign Correspondence

|  by Larry Riggs

For years, mail volume has been falling off in the U.S. and it shows no signs of abating. The standard explanation is that this oldest of communications is being supplanted by the electronic. Well in the rest of the world, it ain