Big Fat Marketing Blog

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If you're a writer, you've done it. Don't try and tell me you haven't because you have. You've got a page or two to fill, and you're on deadline. What do you do? You look into your files and do a quick update on a story that's been done before

Direct to Consumer drug ads are a big business. They are also misleading at times and the whole practice has been under attack since the ads began years ago, 1997. Now, some drug companies have agreed to pull certain ads in an effort to be more ...

NCDM is over. Most of the attendees have left the greater Orlando area already, some of us are hanging on for another day of warm weather (and awoke to gray skies and a chance of rain). Everyone is going to complain about a conference they just ...

Very few things are as American as McDonald's and its signature menu item, the Big Mac. Now, apparently, is the time to give the old standby a makeover. I have to go now, I'm ...

A new study shows that 43% of retailers will focus their advertising and marketing dollars on

Rumors of the demise of the Arena Football League may not be exaggerated. The original brand of indoor football, which of late had been driven by celebrity owners such as Jon Bon Jovi and John Elway, a lucrative (and past) television deal with NBC and ...

Back home, it's 16 days until Christmas. In Kissimmee, at the NCDM show, it's easy to forget we're even in December. The temperature outside the Gaylord Palms (and the Westgate Villas, where I'm staying) is about 80, the palm tree leaves haven't browned, ...

AOL, which purchased social media site BEBO for $850 million in March is set to relaunch the site in an effort to compete with MySpace and Facebook. By combining, AOL and BEBO can reach 124 million unique visitors and ad revenue could grow ...

Think of insurance, and your first thought is probably about premiums and coverage. But these days lots of companies offer low premiums and pretty much the same coverage. Specifically direct-to-consumer insurance companies don