Aramark took home the gold this week at Chief Marketer’s annual PRO Awards ceremony in New York.
The company—which provides food, facility, hospitality and uniform series to a variety of schools, stadiums and other venues—took top honors in the Best B2B Campaign category for “Powering Experiences at Our National Parks.” The campaign combined video, social and digital elements to spotlight the services the company provides to Yosemite National Park.
Silver honors in the B2B PRO Awards category went to Vidyard, for its Video Marketing Maturity Model & 2 Minute Interactive Assessment initiative, designed to engage prospects looking to up their video game.
An integrated campaign Wire Stone created to promote registrations for Microsoft’s 2016 Ignite event in Atlanta was awarded the Bronze B2B prize.
The awards were presented Tuesday at a gala luncheon during Leaders of Brand Activation.
For profiles of the B2B winners and all the 2017 PRO Award winning campaigns, click here.