Best Practices

PRNEWS celebrated the 2026 Top Women Gala at Current in New York City last week. And for the first time the event brought together two groups of incredible women professionals: the 2026 PRNEWS Top Women in PR and Communications and Chief Marketer’s 2026 Top Women in Marketing.

PR Roundup features Amazon’s Prime Day move, “no comment” doing more harm than good, Pope Leo XIV’s historic hire, and Dolly Parton’s foray into the American highway.

Jason Spells, an ESPN on-air personality who’s been in the game for years, offers first-hand insights into what has changed in media and what still moves the needle.

Ciciyasvili spent three years cultivating a relationship with a contact at Variety before it resulted in a feature story and podcast appearance for Betches’ CEO.

This week’s PR Roundup features fake AI-generated academic journals impersonating real professors, Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy.

Too many B2B vendors have yet to modify their sales models in response to gen AI search habits, marketplace turbulence and economic volatility. For those sellers unsure of how to address GTM changes, Forrester offers some suggestions.

Firms need comms partners who understand the structural complexity of private credit markets and can translate that into clear, credible narratives that build investor confidence over time.

Bjertnæs shared that Paltrow’s key message resonated well beyond celebrity: all PR is good PR, as long as integrity leads the way.

Now senior leaders’ own conversations with an LLM could be used to argue guilt or innocence. Now not only have lawyers been put on alert, but so should communication professionals.

Strip away the torches, Buffs and meager rations, and “Survivor” reveals itself as a case study in high-stakes communication.