Best Practices

Many consumers says they would change their buying habits if it would help the environment. Here are a few businesses that are capitalizing on that through debuting eco-friendly offerings.

Brands in the fast food category are exhibiting clever tactics in recent marketing campaigns.

Creating a diverse and inclusive organization can be achieved by focusing on recruitment, retention and education.

Three approaches for producing winning holiday campaigns in this new normal.

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

It’s here: the marketing industry’s only annual showcase of outstanding female marketers who are leading their teams and their families.

Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.

How social media monitoring can be used to drive business decisions for brands.

First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.

Businesses that have turned their marketing efforts toward cause-related initiatives during the era of COVID-19 have benefited from a consumer trust perspective.