Best Practices

Learn how to navigate AI crisis challenges by focusing on transparency and aligning AI use with brand values.

Sourhouse, which manufactures and sells its own sourdough bread baking tools, prioritizes earned media to grow its brand in the niche category.

PR Roundup explores a “Your mom” quip from Press Secretary Leavitt to HuffPost’s Dáte in regards to a story question, Golin’s latest CEO Impact Index, and Capri Sun’s Halloween “Trick & Treat” stunt.

PRNEWS took the opportunity to highlight some non-candy Halloween campaigns for creative examples on how to reach an audience in spooky season

These four big forces are redefining what successful inbound marketing will look like in 2026.

Alienware and Twitch executives behind the activation discuss their strategic marketing goals, the inspiration behind the partnership and the challenges of bringing it to fruition.

Most companies prepare for technical outage recovery. Very few prepare for reputational recovery.

This week’s PR Roundup takes a look at a prime example of unprompted employee advocacy on LinkedIn, lessons from the Amazon Web Services (AWS) outage and a new study from GIPHY showing the triumphant preference of the group chat for sharing important information.

The kitchen and bath manufacturer is overhauling all of its product images on every retailer and marketplace where it sells.

We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.