B2B-MARKETING | RETENTION

CCPA California

CCPA: Consider It a Blessing, Not a Burden

|  by Jonathan Lacoste

Sure, adapting to the California Consumer Privacy Act can be costly. But smart marketers see the opportunities in CCPA, as well as the hurdles.

data privacy CCPA GDPR

CCPA is Coming: Are You Ready?

|  by Abdul Rastagar

The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here's how to get your company ready.

ABM

ABM: Four Trends to Watch

|  by Tom Shapiro

Many B2B marketers are increasing their investments in account based marketing. Here's 4 ABM trends to watch for the second half of 2019.

Chief Marketer Videos

by Patty Odell

This campaign, Netflix at AsiaPOP Comicon from Jack Morton Worldwide, landed a 2019 Gold PRO Award.

	
        

PRO Awards

	
        

CHIEF MARKETER 200