B2B-MARKETING | RETENTION

Making Direct Mail Work Harder: Three Tips

|  by Julian Gratton

Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.

Chief Marketer Videos

by Patty Odell

Super 8 by Wyndham has launched a safety awareness campaign, #JourneySafe, to combat the highly common, yet starkly underreported issue of drowsy driving. The campaign is anchored by this video featuring iconic dashboard accessories—a hula girl, a football bobble head and a bobbing dog—that come to life to alert their driver of the warning signs…

	
        

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