B2B-MARKETING | RETENTION

ABM

ABM: Four Trends to Watch

|  by Tom Shapiro

Many B2B marketers are increasing their investments in account based marketing. Here's 4 ABM trends to watch for the second half of 2019.

measurement

Driving Results With Granular Measurement

|  by Wayne St. Amand

Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.