B2B-MARKETING | DATA-ANALYTICS

Now that you're gotten your data privacy house in order for GDPR, are you ready for California's Consumer Privacy Act?

People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.

Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.

Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.

The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.

When you think KPIs, think key predictive indicators as well as key performance indicators. Here's why.

The power of customer engagement, experiences and authenticity were key themes at the recent ANA Masters of B2B conference in Chicago. Here’s a recap of some of the highlights. Stanley Black & Decker Gets the Feels Passion is key to Stanley Black & Decker’s marketing strategy, said CMO Mike Simpson. “People will forget what you…

Chief Marketer talked with Harte Hank's Michele Fitzpatrick and Mighty & True's Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.

Today's B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

Here's a how-to on achieving success through highly targeted segmentation —down to the micro level—that generates a personalized digital experience.