B2B-MARKETING | DATA-ANALYTICS

EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.

A dip in consumer confidence thanks to the government shutdown and privacy laws are among marketers' biggest worries for the new year.

Five common challenges marketers face today and how AI can help.

A higher priority on marketing is one of the top drivers of budget growth at B2B tech companies, according to a new survey.

Ahead of the show in Boston, members of the Connect to Convert faculty sat down with Chief Marketer to chat about their top B2B marketing challenges.

Chief Marketer recently chatted with Centrally Human's Kim Weisensee Brown about the power of data in shaping human connections.

Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.

Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says Gorton Brott.

Learn what some of the featured B2B marketing agencies on this year's CM200 think are the top trends, challenges and opportunities for 2019.

The "State of Marketing" report from Salesforce, focuses on four emerging trends: CX, the use of more customer data sources, AI and real-time customer engagement.