Our November B2B and Martech Top 10
Get comfy and catch up with Chief Marketer’s most popular B2B and martech stories for November 2018.
B2B-MARKETING | DATA-ANALYTICS
Event Marketers Harness the Power of Data
Data and its impact event marketing was the topic of a recent roundtable featuring experts from HP and Intel.
Spotify’s Preference Center is an Inspiration for Email Marketers
A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content.
Building Engines Leverages Original Research for Thought Leadership
An industry benchmark study is the core of a B2B thought leadership strategy for Building Engines.
October’s B2B and Martech Top 10 Stories
Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.
B2B Content: To Gate or Not to Gate, That is the Question
Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything.
Reading the Cues: Three Steps for Better Customer Engagement
Do you have the right data strategy in place to create customer engagement and trust? Here’s three crucial things to remember.
5 Ways AI is Affecting Content Marketing
AI is continuously evolving, and with it, marketer’s ability to construct highly insightful campaigns.
Why GDPR Can Improve Your Email ROI
Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.
Connecting With the Human Behind the Data
To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.
