Rethinking KPIs and Campaign Measurement in a Post-Cookie World
How marketers can prepare for the demise of third-party cookies.
B2B-MARKETING | DATA-ANALYTICS
Lessons Learned on Data Privacy From Pharmaceutical Marketers
As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.
McKinsey & Company Report: Omnichannel Is the Way Forward for B2B
If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.
Preparing for a Post-Cookie World: Five Considerations for Marketers
Five ways marketers can prepare for the demise of third-party cookies.
CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021
Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.
Data Privacy Legislation in a Biden Administration
Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.
Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points
Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
Nielsen Developing Identity Resolution Solution for 2021
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
Brands Fall Short of Adequate Omnichannel Experience During Pandemic
The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.
Gartner Research: 60 Percent of Martech Leaders Expect Budget Cuts
Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.
